November is a busy time for everyone with the upcoming holidays, but there’s no rest for the weary when it comes to organizing the 2015 SHOT Show. With the Show less than three months away, there are several deadlines crucial to exhibitors and advertisers.
The first two deadlines fall on Nov. 7. On that date, SHOT Show Directory advertising space reservations need to be completed and all Directory listings need to have any updates finalized. Contact Chris Tatulli, ctatulli@nssf.org with advertising questions and exhibitorhelp@shot.convexx.com for directory listing information.
Nov. 21 has four deadlines. On this Friday before the holiday week of Thanksgiving, advertising space reservations and listing descriptions are due for the much-anticipated New Product Guide. With the expanded floor space granted the New Product Center this year and the additional exposure exhibitors in this special center will receive through the online product photo gallery to be launched this year, ensuring your company and product information are accurately listed in the New Product Guide is paramount. Again, contact ctatulli@nssf.org for advertising questions and exhibitorhelp@shot.convexx.com for listing information.
The third deadline for Nov. 21 is for SHOT Show Directory & Buyer Guide artwork submissions (following the space reservation deadline of Nov. 7), while the fourth deadline for this date is for permitting exhibitor mobile units and motorized vehicles.
This final Nov. 21 deadline refers to ATVs, watercraft, trucks, cars and other motorized equipment to be included in booth displays. Exhibitors planning to display such equipment at the 2015 SHOT Show must obtain a Liquid or Gas-Fueled Vehicles or Equipment in Assembly Area Permit from Nevada’s Clark County Fire Department. Full information regarding this permit and restrictions on displaying motorized vehicles or equipment can be found here. This permit is required before exhibitors pay the spotting fee (deadline Dec. 26) and provide notice to Show organizer Freeman regarding the type of equipment to be displayed in your booth—weight, length, height, width and type—as well a requests for forklifts and cranes if necessary to properly position such equipment in the allotted booth spaces. Click here for the Freeman motorized vehicles booth reservation form. For questions about mobile units and motorized vehicles to be displayed in SHOT Show booths, contact Brian Nilson, Freeman Material Handling Supervisor, at 702-579-1784 or by email at brian.nilson@freemanco.com.
The final deadline for this month occurs on Nov. 24, and it’s one exhibitors interested in saving money will want to pay attention to. This is the deadline to receive the early-bird discounts on selected CompuLEAD applications and services from show provider CompuSystems. CompuLEAD provides a suite of lead management products that ensure each exhibitor capitalizes on every visitor to their booth. Products include the handheld CompuLEAD Mobile and Mobile Elite devices, the smartphone downloadable app CompuLEAD Smart, and the CompuLEAD Desktop unit. All offer a variety of lead generating tools, such as attendee badge scanning and contact editing, note taking and survey generating functionalities, custom lead qualifier creation, electronic literature sending capabilities and more. Early bird ordering offers substantial savings, so exhibitors are urged to reserve their devices and download applications now. Click here to access the CompuLEAD order form.
Dave Jeannette is Senior Director, Sales for the National Shooting Sports Foundation. Follow him on Twitter at @DaveJeannette.