Adding to the growing list of expert business leaders lecturing at the 2015 SHOT Show University is professional consultant Larry Mersereau. Mersereau is an engaging and highly respected speaker with more than 20 years experience providing keynote and general session addresses and specialized training in breakout and workshop settings to corporations and associations. Through his consulting enterprise PromoPower, Mersereau has worked with companies such as American Express, Inc. Magazine and Yamaha Motorsports, with a focus on business growth through sale expansion, customer retention, branding and positioning, maximization of marketing returns and leadership growth.
Mersereau will guide two sessions of the 2015 SSU. The first, “Content Marketing in Cyberspace,” will teach attendees how to connect with your “virtual” customers, the ones who are shopping with retailers without actually going to brick-and-mortar establishments. This course will discuss marketing content, execution plans, budgeting, and metrics that allow you to assess your results once your cyberspace marketing plan has been implemented.
In Mersereau’s second session, “Stand Out, Differentiate or Disappear,” retailers will learn how to position their businesses to stand out in a crowd of similar entities as the go-to place in every customer’s mind. Attendees of this session will hear about Mersereau’s “Brand Ladder” that teaches business leaders how to move potential customers into their stores and turn them from one-time shoppers to repeat, loyal customers who, in turn, continue to help spreading the word about your business through social media personal recommendations to friends and family.
SHOT Show University is the premier event for firearms retailers. Seats are limited and this event will sell out, so retailers are urged to sign up now. NSSF Premium Retailers are offered a complimentary ticket to SSU. Additional tickets for both Premium Retail members and all other NSSF members who wish to attend is $250; non-members may attend for $500. To learn more about SSU and its many sessions, click here. To upgrade your membership to the Premium Retail level or to join at NSSF at the level that best serves your business needs, visit nssf.org/join or e-mail membership@nssf.org.