Archive for the ‘Retailers’ Category

NSSF Statement on Management of the SHOT Show

The National Shooting Sports Foundation (NSSF), the trade association for the firearms industry, today announced that it has reached an agreement with Reed Exhibitions to terminate the agreement the parties had for the management of the SHOT Show. Accordingly, effective immediately, Reed Exhibitions will no longer be manager and producer of the SHOT Show. Reed [...]

View the April/May Edition of SHOT Business Magazine

The April-May edition of SHOT Business magazine is now available at its www.shotbusiness.com website or as a mobile-friendly digital magazine.  This month’s feature “SHOT Show 2013″ packs the four days of the Shooting, Hunting and Outdoor Trade Show into 14 brimming pages.

View the Latest SHOT Business Magazine

Read the most recent edition of SHOT Business magazine at its www.shotbusiness.com website or as a mobile-friendly digital magazine. The February-March Edition of the NSSF-owned publication contains features on “Optics 2013” and an important topic, “Passing the Torch,” which delves into exit strategies for the business owner who is considering retirement or sale of the store.

Keep an Eye on Your Inbox: SHOT Show Surveys Being Sent This Week

All SHOT Show attendees, exhibitors and media should keep an eye on their email inboxes in the coming days. We’ll begin sending our post-show surveys this week. We made many improvements for 2013 based on last year’s feedback, and we’ll do so again for next year’s show. Please take the time to provide us with [...]

Smith & Wesson is Presenting Sponsor of SHOT Show University

Smith & Wesson® has signed on to be the presenting sponsor of SHOT Show University, the education seminar for firearms retailers that will take place in conjunction with the 2013 SHOT Show. Additional sponsors of SHOT Show University include Black Rain Ordnance, Celerant Technology Corp., National Association of Sporting Goods Wholesalers (NASGW), The Outdoor Connection [...]

How To Find Potential Customers On Social Media

Social Media Spotlight: Third of a Four-part Series The mantra “If you build it, they will come” just won’t cut it these days. The good news is that the mileage potential on your marketing effort has grown exponentially in recent years and you can now reach hundreds, thousands, millions of customers from the sitting position. [...]

Five Reasons for Including Social Media in Your Show Marketing Mix

Social Media Spotlight: First of a Four-part Series Social media has transformed the way companies market through trade shows. No one knows this better than renowned trade-show industry consultant and thought leader Traci Browne. The author of “The Social Trade Show” has graciously provided us with a series of blog posts that we’ll be posting [...]

Retailers have questions. SHOT Show University has answers.

Offered each year on the day before the SHOT Show opens, SHOT Show University is a day of seminars specifically tailored to the needs of those in the firearm retail business. This year’s lineup of classes will bring a new level to attendees for education and interaction. Keynote addresses coupled with strategic sessions will leave [...]

SHOT Show Attendees: You Can’t Pass This Deal Up. $35 NSSF Membership to Celebrate SHOT Show’s 35th Anniversary

As the director of member services for NSSF, I can assure you there is no better time than now to become a member of the National Shooting Sports Foundation. To celebrate 35 years of NSSF’s SHOT Show®, our retail/range memberships for a limited time are now as low as $35. This offer will provide those [...]

Registration Now Open for 2013 SHOT Show

Registration for the National Shooting Sports Foundation’s 2013 SHOT Show is now open at www.shotshow.org. Believe it or not, the show — Jan. 15-18 in Las Vegas — is just 15 weeks away. While registering, attendees can easily add State of the Industry Dinner tickets, enroll in SHOT Show University and sign up for other [...]

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