First Glimpse at New Products Comes at Pre-Show Media Events

Each year, manufacturers give the press a chance to test out their new products on the day before the SHOT Show.
 
At least three media-only events are being planned by SHOT Show exhibitors and their representatives at Las Vegas area shooting facilities on Jan. 18.

The events are exclusively for invited guests. However, working members of the press who have not received an invitation but are interested in attending may contact the event coordinator. Similarly, at the Media Day at the Range event, presented by Bass Pro Shops, SHOT Show exhibitors interested in participating may contact that program's coordinators.

Here is a profile of three such events, and we'll keep you posted if we learn of more:

Bass Pro presents Media Day at the Range

Jan. 18, 2010, 9 a.m. – 4 p.m.
Boulder City Pistol & Rifle Club
Cathy Williams, cathy@cmgmarketingandevents.com, telephone 703-587-7142;
and Cory Cannon, ccannon@triplecurl.com, telephone 810-644-4773, coordinators

Participating are more than 40 companies; visit www.media-day.com to see complete list Other industry members can participate. Contact one of the coordinators.

Open to invited media only; interested members of the working press can request an invitation by contacting an event coordinator.

Buses will be provided at 8 a.m. from various locations in downtown Las Vegas (actual pick-up areas to be decided). A bus will depart from the 2010 New Product Event at noon to Media Day at the Range. A complimentary light continental breakfast will be offered, and a full lunch and refreshments will be available throughout the day.

2010 New Product Event

Jan. 18, 2010, 9 a.m. – Noon
Desert Sportsman's Rifle & Pistol Club
Kevin Howard, coordinator, khoward@howardcommunications.com, telephone 573-898-3422

Participating are Browning, Winchester Repeating Arms, Bushnell, Winchester Ammunition, Mossy Oak, Browning Footwear, LaCrosse/Danner Boots, Taurus, Polaris, Birchwood Casey and Crimson Trace. Not open to participation by other members of the industry.

Open to invited media only: interested members of the working press may request an invitation by contacting the event coordinator.

Buses depart from the Mirage North Valet Entrance at 7:30 am Transportation will be available from this event to other media events Continental breakfast and lunch will be provided.

2010 Smith & Wesson Shoot Out

Jan. 18, 2010, 12:30 – 4:30 p.m.
American Shooters
Tonya Giudice, info@blueheroncomm.com, telephone 800-654-3766, coordinator

Participating are Smith & Wesson, Thompson Center, Walther, Rocky Mountain Elk Foundation, Coleman, Dallas Safari Club and Trijicon. Not open to participation by other members of the industry.

Open to invited media only; interested members of the working (editorial) press may request an invitation by contacting the event coordinator.

A bus from the 2010 New Product Event at the Desert Sportsman's Rifle & Pistol Club will depart from there at noon; a bus from the Sands will depart at 12:15 p.m.

Snacks will be provided.

Note: All of these events are being planned independent of the SHOT Show and are not official SHOT Show events.