NSSF lets media and buyers shoot first
(Original full story by Cathy Glazer appears in SHOT Daily – Day 1)
Two events prior to the SHOT Show are designed to give exhibitors a unique opportunity to interact with the media and buyers. To let select members of the media try out some of the firearms and accessories they may be writing about in the coming year, the National Shooting Sports Foundation sponsors a pre–SHOT Show “Media Day at the Range.”
This year’s event was held yesterday at the Boulder City Pistol & Rifle Range. The event is perennially popular with both exhibitors and the media, who attend by the hundreds. To connect exhibitors with the writers and editors they would most like to speak to, last year NSSF adopted a new format for the day.
The morning session is now by invitation only, for that select group. The afternoon session is open to other pre-qualified members of the media–people who generate editorial. The new format cuts down on long lines and wait time. It’s all about the quality of the experience for both the exhibitors and the media attendees. What we strive to do is provide an opportunity for exhibiting personnel and media to talk about what’s new, for the communicators to actually use the new products, and for the media to photograph and video the products close-up and in use. And we keep striving to provide this opportunity in the most organized and safe manner.
To provide exhibitors with that same up-close-and-personal experience with select buyers, this year NSSF added “Buyer Day at the Range.” Held also at the Boulder City Pistol & Rifle Range, the event is invitation-only, with the guest list based on exhibitor input. This year’s event will be evaluated and expansion upon it is possible.
For information about next year’s Buyer Day, contact Chris Dolnack, cdolnack@nssf.org. For next year’s Media Day, contact Bill Brassard, bbrassard@nssf.org.