Entrepreneur and small business expert Karl Stearns is the newest addition to the growing list of highly respected individuals lecturing at NSSF’s 2015 SHOT Show University. Stearns will conduct two sessions for this year’s University:
- The Four Pillars of Digital Marketing—During this presentation, retailers will learn how to “get found” in today’s vast world of cyber presence. The session will focus on ways to nurture relationships, grow contact lists, increase customer loyalty, and utilizing dedicated digital campaigns to drive customers to your business. Attendees will also learn how use and understand digital analytics to make better decisions for their businesses and their customers.
- Tactics to Improve Your Ecommerce Plan—Give your website, online store and digital marketing plan a tune up with this exciting and insightful presentation.
With a background of accounting skills, sales and marketing expertise and the advantage of owning several small businesses, Stearns “walks the walk and talks the talk” of small business people. A winner of numerous automotive industry awards, Stearns writes for a number of industry trade journals and serves as a marketing consultant to clients nationwide. As a speaker for Tom Shay’s Profits Plus small business seminars, he addresses groups throughout the United States on a wide variety of small businesses topics from pricing strategies, getting better results from employees, business management and reading and understanding financial statements. He also is a Platinum Solution Provider for Constant Contact, one of today’s most-used business client mailing list platforms, having attained certification in presenting programs on digital marketing.
“We are extremely pleased to have someone like Karl, who’s knowledge of digital business marketing—how to plan it, how to analyze the results, how to make it work to grow any retailer’s client base—is so important to meeting the demands of retailing firearms in the 21st century,” said Randy Clark, NSSF Managing Director, Business Development. “Our retailers’ visibility absolutely depends on a digital presence these days. But in the lightning-fast pace of the Internet, it’s a mistake for today’s retailer to think that a simple web page with a picture of their staff and the store’s hours and phone number are enough to get people into your store. The web is the place where business is happening, and whether you’re actually taking and fulfilling orders via the web or merely utilizing its inherent functionality to drive more foot traffic into your store through the creative use of advertising, blogs, newsletters and more, Karl’s sessions will provide the foundation to do both.”
SHOT Show University is the premier event for firearms retailers. Seats are limited and this event will sell out, so retailers are urged to sign up now. Remember, NSSF Premium Retailers are offered a complimentary ticket to SHOT Show University. Additional tickets for both Premium Retailer members and all other NSSF members who wish to attend are $250 per ticket; non-members may attend for $500 per ticket. To learn more about SHOT Show University and its many sessions, click here. To upgrade your membership to the Premium Retailer level or to join at NSSF at the level that best serves your business needs, visit nssf.org/join or e-mail membership@nssf.org.