SHOT Show Diversity Panel Helps Retailers Reach New Customers

Retailers seeking to grow their businesses should constantly be seeking for ways to reach new customers and engage them in a way that they become loyal customers. There are many ways to do this, but one often missed is community outreach. “As humans, we’re prone to getting stuck in a rut,” explained Patrick Shay, NSSF […]

Business Growth Expert to Lead SHOT Show University Sessions

Adding to the growing list of expert business leaders lecturing at the 2015 SHOT Show University is professional consultant Larry Mersereau. Mersereau is an engaging and highly respected speaker with more than 20 years experience providing keynote and general session addresses and specialized training in breakout and workshop settings to corporations and associations. Through his […]

Let NSSF’s Exhibitor Spotlight Come to You at SHOT Show

Video sharing across social media platforms is a top way to get you and your product noticed. At NSSF, we want to help each of our exhibitors experience the results this kind of marketing effort can produce. For the second consecutive year, NSSF is pleased to offer Exhibitor Spotlight Videos to every exhibitor at the […]

New SHOT Showcase Theater Enhances Product Introduction to VIP Buyers, Media

One of the hottest features to debut at the 2015 SHOT Show is the all-new SHOT Showcase Theater. Modeled after the success of the press conference format held at the New York Auto Show, this special 742-seat theater will allow media and VIP buyers a chance to experience SHOT Show’s best new products in a […]

Business Expert Gene Marks Highlights SHOT Show University Classes

The NSSF is pleased to announce that columnist, book author and small business owner and expert Gene Marks will be hosting two segments of the 2015 SHOT Show University. Marks writes daily for The New York Times and weekly for Forbes, The Huffington Post, Inc. Magazine,, FOX Business and Philadelphia Magazine. He’s authored five […]

Special Featured Speaker Announced for 2015 SHOT Show University

Patrick Houlahan, Senior Consultant The National Shooting Sports Foundation is pleased to announce that renowned former U.S. Marine fighter pilot instructor Patrick “Lips” Houlahan will be the featured speaker for the closing session of this year’s SHOT Show University (SSU). Now working as a senior consultant with strategic business training organization Afterburner, Inc., Houlahan brings a […]

SHOT Show Exhibitors—10 Tips For Successful Press Kits

As an exhibitor at SHOT Show, your primary focus is, without a doubt, about selling. For just a few short days, you have the highest number of current and potential clients available to learn about what you offer in a face-to-face setting—and there’s no better way to sell. But wholesalers and retailers aren’t the only […]

SHOT Show Exhibitor October Deadlines

There are two crucial deadlines SHOT Show exhibitors need to meet in October. Both revolve around the important publication SHOT Show Tracker. For those unfamiliar with this exhibitor tool, SHOT Show Tracker is a once-a-year publication detailing education sessions and special events being held during the show, show floor plans, travel and logistic information and, […]

SHOT Show Exhibitor Concierge App—You Need This

Yes, there really is an app for everything and everyone, including today’s SHOT Show exhibitor. Witness the Concierge Elite app, available now from the Apple App Store, Android Google Play or Windows App Store. Offered by Freeman Co., NSSF’s Las Vegas exhibition partner, this app allows exhibitors instant access to: Service request submissions Current and […]

Diversify Your Marketing—Special SHOT Seminar for Retailers Hosted by Shooting Stars Julie Golob and Randi Rogers

In case you haven’t noticed, the clientele walking through your door is increasingly young, urban, and female. Or at least it should be. New data released by the NSSF in its latest Industry Intelligence Report, “Hunting and Target Shooting Participation, 2014 Edition,” shows that during the most recent eight-year period studied (2006-2013), female participation in […]

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