The Place to Be Seen—New Products Directory

One of the most important things SHOT Show provides for exhibitors, buyers, and media alike is a stage for the unveiling of new products. But, with thousands of exhibitors vying for the attention of thousands more show goers, by the end of the first day, everything seems to wear a little placard that says “New Product.” Talk about getting lost in the shuffle.

There are numerous ways to have your new product stand out in the crowd, but perhaps the best ways to do that in a trade show with the kind of square footage and attendance as SHOT Show, is to focus your efforts on the New Product Center and New Product Directory.

As the name implies, the New Product Center is a pivotal location for displaying fresh merchandise your company has introduced within the last year. Positioned prominently on the main SHOT Show floor (level 1) that all attendees will see as they enter—more than 80 percent of show attendees visit the Center. The Center also serves as a gathering place for buyers and media whose days at the show are a spent in back to back meetings and have little time to walk the floor. It also acts as a way to “cut to the chase” for show attendees who only have one or two days to spend at the show. Visitors to the center get to first appraise your product in a focused atmosphere, while your company name and booth number will easily direct them where to go for more detailed information. Finally, by highlighting your product away from the hustle and bustle of the show floor, it automatically stands out—and that’s what every exhibitor wants.

Attendees also have the ability to scan each individual product they are interested in, and have information about those products emailed directly to them when they are done.  This not only helps them better aggregate the products they find, but also map out their route for navigating the show floor.  An added benefit to exhibitors…those participating will receive an email after the show that includes all the attendees that scanned your products.  Valuable leads of buyers indicating they like your product…right to your email inbox!

New for the 2015 SHOT Show, all New Product Center entries will automatically receive a listing in the softcover-bound New Product Directory, complete with a photo of your product. Your product and company information will also be listed in NSSF’s new online New Product Gallery, to be featured on shotshow.org for maximum visibility.

Two display showcases plus a custom option are available for merchants wishing to have their products highlighted in the 2015 New Product Center. Directory-only sponsorships are also available. For more information, click here and click the drop-down menu for New Product Center Application/Directory.

Dave Jeannette is Senior Director, Sales for the National Shooting Sports Foundation. Follow him on Twitter at @DaveJeannette.