The National Shooting Sports Foundation and the SHOT Show just returned from exhibiting at the IWA Outdoor Show — specifically the International Weapons Exhibition (Internationale Waffenausstellung) in Nuremburg, Germany.
Attending the IWA Show is one component of our strategy to attract more qualified international buyers to benefit exhibitors at the SHOT Show. Though international attendance at the SHOT Show has increased over the last few years, our primary focus has been attracting qualified domestic retailers.
SHOT Show has been very conservative in its efforts to market to international buyers. Our primary goal has been to educate IWA buyers on the breadth and reach of our exhibitors, in addition to offering them a chance to enjoy a first-rate U.S. city like Las Vegas.
We hope to encourage them to add SHOT Show to their purchasing strategy. As many of you are aware, the IWA Show has participated in the SHOT Show for many years in the German Pavilion.
NSSF and SHOT Show have a three-year plan to exhibit at the IWA Show and gauge the increase in international attendance.
Who won the hotel stay and tickets?