SHOT Show University registration is now open!

SHOT Show University
Line-up
  • George Whalin, Keynote address, "Strategies for a changing retail world"
  • Curt Jazwiecki, "E-commerce solutions to the firearms retailer"
  • Wally Nelson, "ATF compliance training for the firearms retailer"
  • Rob Southwick, "Identifying the challenges ahead," including results of the 2009 Firearms Retailers Survey
  • Chris DiCenso, "7 key points to a better retail business"
  • Tom Shay, "How to go forward when the going gets tough"
  • George Whalin, "High impact marketing and promotions to double your sales and triple your profits"
  • Bob Clements, "Creating a Turn-key Business with a Sustainable Competitive Advantage"

Among the featured speakers at the Monday, Jan. 18, 2010, SHOT Show University at the Sands Expo and Convention Center will be George Whalin, America's No. 1 retail educator, will be delivering the keynote address on strategies for a changing retail world.  Whalin has been helping retailers increase sales and maximize profits since 1987 and has a huge following.  His Web site offers extensive background and a video sampling of the man's teaching talents.

"SHOT Show University will have the format and subject matter that retailers have asked for in the post-university survey process," said Randy Clark, NSSF managing director, business development.  "The one-day schedule will cover the topics of marketing and promotions, seven keys to retail growth, E-commerce, store financials, ATF compliance, Whalin's strategies for a changing world, and more.

Other speakers already committed to participate are Curt Jazwiecki, co-owner of Outdoor Business Network, the outdoor industry's leading Web solutions provider; Wally Nelson, retired ATF senior executive; retail specialist Chris DiCenso; and author, speaker and retailer Tom Shay.

Registration is scheduled to officially begin on Sept. 1, and the rates for the full-day session are $50 for NSSF members.  Nonmembers may register for $100 and receive a free, one-year trial membership.

Look for SHOT Show University information, including registration details, at shotshow.org.  If you have not yet registered for the SHOT Show or made your travel plans, visit shotshow.org, where the SHOT Show Travel Desk can take care of your plane, car rental and lodging needs.