International Buyer Program SHOT Show Webinar Coming Up—Mark Your Calendars

For the second year in a row, the National Shooting Sports Foundation® (NSSF®), the trade association for the firearms, ammunition, hunting, and shooting sports industry, is working with the U.S. Department of Commerce’s International Buyer Program (IBP) to offer two unique programs to our U.S. exhibitors. These two programs focus on networking and enhancing business opportunities between U.S. suppliers exhibiting at SHOT Show and international buyers, and to encourage interested exhibitors in participating, the NSSF, in partnership with the U.S. Department of Commerce (U.S. DOC), is holding an informational webinar, Sept. 23, live at 1:00 p.m. EST. This webinar is free to U.S.-based SHOT Show exhibitors.

Webinar information will cover both IBP programs. The first of these, the B2B Matchmaking Program, focuses on connecting U.S. suppliers with international purchasers before, during, and after the show. The second component is the Showtime Program, where U.S. exhibitors will have the chance to meet with commercial specialists from U.S. embassy representatives and consulates attending the show, in an effort to provide those U.S. companies with country-specific market information and open discussions regarding export options.

“It is imperative that SHOT Show drive these introductions and pave the way for our exhibitors to enter new markets. As we all know, the domestic market has experienced record high sales over the last few years. Cultivating the international market is yet another way to diversify our exhibitors’ product exposure and expand their reach. This webinar is an excellent introduction to the benefits and how-tos of incorporating such diversification into those ongoing business plans.”

Registration for the Sept. 23 webinar can be made by clicking here. More information on these special exhibitor opportunities is available here.

To register for the B2B Program, e-mail Jennifer Woods at jennifer.woods@trade.gov. Those interested in attending the Showtime Program should contact Tatyana Aguirre at tatyana.aguirre@trade.gov.

Diedra Cauley is the director of exhibitions and conferences for the National Shooting Sports Foundation. Follow her on Twitter at @dcauley.