There are dozens of ways for exhibitors to get noticed at SHOT Show, but the one every attendee—media, buyers, range owners, retailers, and more—will see is the SHOT Show Directory. This is the book every show attendee uses to find you on the show floor and make contact with you throughout the year after the show is over.
It is crucial that all exhibitors must have their company update information submitted for listing in the Directory by the close of business this Friday, November 7. This is also the deadline for exhibitors and companies who wish to reserve advertising space in the directory.
“If there’s only one place you can afford to be seen this year, make sure it’s the 2015 SHOT Show Directory,” said Chris Tatulli, NSSF Director, Exhibit & Sponsorship Sales. “With more than 1,600 exhibitors, this is the single resource every one of the more than 62,000 attendees at the show will have in their hands, and the one resource each of those people will use every day, every week and every month throughout the year to contact you. Additionally, all exhibitors and advertisers displaying in the Directory will automatically find their listing on shotshow.org (a PDF of the full and final exhibitor listing will be uploaded there in the weeks before the show opens), and the Directory ties directly to the SHOT Show Mobile App so that attendees can instantly locate your booth and set appointments. Do not let the deadline pass to have your company information accurately updated or reserve the additional advertising space you need in the Directory.”
For more information on having your company exhibitor information displayed in the 2015 SHOT Show Directory, contact exhibitorhelp@shot.convexx.com. Those needing to reserve advertising space should contact Chris Tatulli, ctatulli@nssf.org. You can also click here to access your Exhibitor Dashboard and update your company information for the printed directory, online Show planner, and mobile app. You will need your exhibitor ID to log in. If you do not have your exhibitor ID, contact Show Management at 855-355-7468 or email regmgr@shot.convexx.com.
Dave Jeannette is Senior Director, Sales for the National Shooting Sports Foundation. Follow him on Twitter at @DaveJeannette.