Tag: international

SHOT Show’s Presence at IWA Helping to Grow International Buyer Attendance

The SHOT Show team just returned from exhibiting at the 2012 IWA & Outdoor Classics Show — specifically the International Weapons Exhibition (Internationale Waffenausstellung) in Nuremburg, Germany.

While there, our focus was to educate IWA buyers on the breadth and reach of our exhibitors, in addition to offering them a chance to enjoy a first-rate U.S. city like Las Vegas. We also had the opportunity to visit with many of our current exhibitors and supporters of the SHOT Show.

In 2011, we exhibited at IWA for the first time and saw a 20 percent increase in qualified international buyer attendance. We’re looking for a similar increase in 2013 with the ultimate goal to double overall attendance by qualified international buyers. We are focusing these efforts on England, Germany, France, Spain, Italy and Australia to benefit SHOT Show exhibitors.

Attending IWA is but one component of our strategy to increase attendance of qualified international buyers. NSSF has also applied for the U.S. Department of Commerce International Buyer Program, in which Commerce Department officials promote attendance for the 2013 SHOT Show.

SHOT Show Exhibits at IWA Show in Germany

The National Shooting Sports Foundation and the SHOT Show just returned from exhibiting at the IWA Outdoor Show — specifically the International Weapons Exhibition (Internationale Waffenausstellung) in Nuremburg, Germany.

Attending the IWA Show is one component of our strategy to attract more qualified international buyers to benefit exhibitors at the SHOT Show. Though international attendance at the SHOT Show has increased over the last few years, our primary focus has been attracting qualified domestic retailers.

SHOT Show has been very conservative in its efforts to market to international buyers. Our primary goal has been to educate IWA buyers on the breadth and reach of our exhibitors, in addition to offering them a chance to enjoy a first-rate U.S. city like Las Vegas.

We hope to encourage them to add SHOT Show to their purchasing strategy. As many of you are aware, the IWA Show has participated in the SHOT Show for many years in the German Pavilion.

NSSF and SHOT Show have a three-year plan to exhibit at the IWA Show and gauge the increase in international attendance.