2015 SHOT Show ‘Tremendously Valuable,’ Satisfaction High

The 2015 SHOT Show, held this past January at the Sands Expo Center in Las Vegas, Nevada, has proven itself to be one of the best across the collective spectrum of exhibitors, buyers, law enforcement personnel and media members of the show, according to a recent survey conducted by NSSF.

While attendance was down slightly from the record-setting number of 2014 that reduction was due to a concerted effort by NSSF to purge the attendance roster of 2,200 non-qualified buyers, an effort those admitted greatly appreciated. Many comments we received indicated both exhibitors and attendees noticed that the crowd quality was higher, leading directly to a more productive show for everyone.

“The show was beyond expectations,” Arthur Grant of Packin’ Fur Defense told us. “We found several suppliers willing to work with us despite our being a small start-up in the restricted Southern California concealed carry market space. We were able to find a distributor to work with, as well as a half-dozen vendors who are new themselves to distributing to retailers.”

It wasn’t just the show floor that got rave reviews. Every one of NSSF’s dozen Retailer Seminars was sold out to capacity, as was SHOT Show University, while many press conferences were filled to standing room only. NSSF’s press conference announcing our research department’s newest report, “Women Gun Owners: Purchasing, Perceptions and Participation,” was still turning people away at the door 20 minutes into the presentation.

Several other areas of the show displayed remarkable growth. The New Product Center had more than 600 products on exhibit, double that from 2014, but the real boost there came in the product scans: 28,000 versus 8,500 from last year. Our International Buyer’s Program was also another event that doubled its participation. Overall, the 2015 SHOT Show was a tremendous success, as you can see below, and that’s something that prompts us to make next year’s show even better.

I’d love to hear your SHOT Show success story. Email me at cdolnack@nssf.org. Contributors will be randomly selected to receive SHOT Show swag.


Chris Dolnack is Senior Vice President and Chief Marketing Officer for the National Shooting Sports Foundation. Follow him on Twitter at @ChrisDolnack.

SHOT Show New Product Center: Top 5 Most Popular

Often the first stop for Buyers and Media, the SHOT Show New Product Center hosts many of the industry’s latest innovations. Here are 5 of the most popular products in the 2015 SHOT Show New Product Center. Product popularity is based off of the number of times product bar-codes were scanned during the SHOT Show.

SHOT Show Welcomes, Encourages Law Enforcement to Attend


SHOT Show is, without a doubt, all about new products and helping our exhibitors tell the world about them. There are many audiences for those displaying their wares at SHOT address—competition shooters, weekend hobbyists, hunters, self-defense experts and more—but perhaps the fastest growing segment of the show is the community of law enforcement, SWAT, private and executive security and armed forces personnel.

Currently covering more than 186,000 square feet of dedicated exhibition space on the main floor of the Sands Expo Center, our tactical and safety equipment exhibitors display a vast array of equipment and tools those in law enforcement and other public safety positions need to keep themselves and the public safe in the line of duty.

Not only is SHOT Show the place for law enforcement personnel to get a look at today’s innovative firearms, ammunition and gear, it’s also a center for educational exchange. Completely free to attend to members of law enforcement, the Law Enforcement Educational Program—LEEP—is the result of a partnership between Law Officer Magazine and NSSF. LEEP is a series of topical sessions taking place at SHOT Show from Tuesday to Thursday, these sessions covering a wide range of subject matter germane to law enforcement and private security job performance. In addition to these special seminars, law enforcement also have two networking opportunities available to them. The first is a meet-and-greet with armed forces members, while the second is a networking luncheon designed for interaction between various law enforcement agencies, LE personnel and the editors of Law Officer Magazine.

The full LEEP course listing, as well as links to register for the networking luncheon and armed forces meet-and-greet functions are available by clicking here. As NSSF encourages all members of law enforcement to attend and doing so will often require permission from commanding officers or other supervisors, we’ve also provided a tactical planning page for you, as well as a helpful video, so that others in your organization can realize the value in attending this once-a-year event.

Law enforcement members may register to attend in two categories. Buyers for law enforcement and security agencies can register for just $35 before January 13, 2015; registration after this date or on-site during the show is available for $70. All law enforcement members wishing to attend SHOT who are not buyers for their agency can take advantage of their early bird registration fee of $175 before January 13, 2015. These attendees may also register after this date or on-site during the show for $350. We strongly encourage all members of the law enforcement community to register early for SHOT show and sign up for LEEP sessions ahead of the January 13 date, as these sessions will sell out. For more information on how to register for any of these SHOT Show programs as a member of the law enforcement community, call 855-355-7468 or email regmgr@shot.convexx.com.

Diedra Cauley is the director of exhibitions and conferences for the National Shooting Sports Foundation. Follow her on Twitter at @dcauley.

SHOT Show Law Enforcement Education Seminars

The National Shooting Sports Foundation (NSSF) has partnered with Law Officer magazine to present a quality education program for law enforcement professionals at the 2014 SHOT Show®.

The SHOT Show will take place Jan. 14-17 at the Sands Expo and Convention Center in Las Vegas, Nev. The largest trade show of its kind in the world, the SHOT Show is owned and sponsored by NSSF, the trade association for the firearms, ammunition, hunting and shooting sports industry, and is produced and managed by ConvExx.

“The law enforcement area of the show has been growing incredibly, attracting more law enforcement exhibitors. In order to attract more LE personnel to the show, we added classes so there would be a great educational component for them,” said Debbie Murray, conference director at Law Officer. “It’s also justification for their agencies to send them to the event, because the program provides very practical training for them that they may not be able to get – for free – in their local area.”

The Law Enforcement Education Program (LEEP) will offer seminars by experts in the field during the first three days of the SHOT Show. Seminar topics include:

  • The Tactical Patrol Officer
  • Low Light Training: The advantage of using weapon lights, lasers and handheld lights with handguns and long guns
  • Tactical Deployment with High Output Illumination Tools
  • Law Enforcement State of the Art Aiming Systems
  • Response Planning for Critical Incidents
  • Recruiting and Retaining Today’s Tactical Officer
  • Enhanced Carbine of the Future
  • Lessons Learned on Building and Operating a Gun Range

Sessions are free to law enforcement professionals with their SHOT Show registration. Attendees will also receive a certificate of attendance.

“We tend to max out the classes every year. Popular classes include low-light training, decreasing line-of-duty deaths, and anything tactical. At the end of the classes, people keep coming up to you to thank you for the educational content,” Murray said. “They say, ‘We really need this, our budgets are so tight,’ so having it free and having it at the show just works really well for them.”

In addition to NSSF and Law Officer magazine, LEEP sponsors are National Tactical Officers Association, Streamlight, Combined Tactical Systems, Meggitt Training Systems, Trijicon, Below 100, CTS, SIGSauer, US Night Vision, XS Sight Systems, Heckler & Koch, and SureFire. For more information about LEEP and a full description of the seminars, visit shotshow.org/education.

Register today!.

Diedra Cauley is the senior director of exhibitions and conferences for the National Shooting Sports Foundation. Follow her on Twitter at @dcauley.

Free Education Program for Law Enforcement Professionals at SHOT Show

Building on the success of 2010, Law Officer Magazine has again partnered with the National Shooting Sports Foundation to present a unique education program for law enforcement professionals at the 2011 SHOT Show.

And once again, it’s completely free with your paid SHOT Show attendance. It’s an opportunity to learn from some of the nation’s experts, who will cover the latest law enforcement topics and training techniques. A networking lunch will also be offered.

Learn more and register today.

New for 2010: Law Enforcement Program Set for Jan. 18-19 at SHOT Show

A new SHOT Show feature this year will benefit law enforcement professionals and, at the same time, generate more attendance and traffic in the law enforcement section of the show.

The National Shooting Sports Foundation, in partnership and co-sponsorship with Law Officer magazine, will present a law enforcement educational program at the show over the course of two days.

The program will feature 10 sessions, focusing on the educational needs of the tactical law enforcement officer, on Monday evening, Jan. 18, the day before the SHOT Show exhibits officially open, and on Tuesday morning, Jan. 19.

Featured speakers include distinguished pros in the law enforcement field, including Dave Spaulding, Gordon Graham, Robert Hindi and Craig Dickerson.

Session topics include Active Shooter Response, Essential Handgun Techniques, Effective Courtroom Testimony and Duty Belt Safety.

A limited number of program and session sponsorships are available. For more information, contact Marshall Spevak, mspevak@thinkipm.com, telephone 800-582-2202, or Cindi Richardson, cindirichardson@sbcglobal.net, telephone 661-297-4027.

Visit www.shotshow.org/LE for more details and to get registered.