Tag: media day

Honed on the Range

NSSF lets media and buyers shoot first

(Original full story by Cathy Glazer appears in SHOT Daily – Day 1)

Two events prior to the SHOT Show are designed to give exhibitors a unique opportunity to interact with the media and buyers. To let select members of the media try out some of the firearms and accessories they may be writing about in the coming year, the National Shooting Sports Foundation sponsors a pre–SHOT Show “Media Day at the Range.”

This year’s event was held yesterday at the Boulder City Pistol & Rifle Range. The event is perennially popular with both exhibitors and the media, who attend by the hundreds. To connect exhibitors with the writers and editors they would most like to speak to, last year NSSF adopted a new format for the day.

The morning session is now by invitation only, for that select group. The afternoon session is open to other pre-qualified members of the media–people who generate editorial. The new format cuts down on long lines and wait time. It’s all about the quality of the experience for both the exhibitors and the media attendees. What we strive to do is provide an opportunity for exhibiting personnel and media to talk about what’s new, for the communicators to actually use the new products, and for the media to photograph and video the products close-up and in use. And we keep striving to provide this opportunity in the most organized and safe manner.

To provide exhibitors with that same up-close-and-personal experience with select buyers, this year NSSF added “Buyer Day at the Range.” Held also at the Boulder City Pistol & Rifle Range, the event is invitation-only, with the guest list based on exhibitor input. This year’s event will be evaluated and expansion upon it is possible.

For information about next year’s Buyer Day, contact Chris Dolnack, cdolnack@nssf.org. For next year’s Media Day, contact Bill Brassard, bbrassard@nssf.org.

Media Day at the Range™ 2014 Exhibitor Registration Deadline November 30, 2013

There are only a limited number of shotgun, airgun and archery stations remaining.  There are also non-shooting exhibit and demo areas available.  All long and short range positions are sold out.  Manufacturers may register for the event by visiting http://media-day.com/ExhibitorRegistration/.   Exhibitor registration will close on November 30.

With the support of the National Shooting Sports Foundation, SHOT Show Industry Days at the RangeTM will be on Monday, January 13 & 14, 2014, at the Boulder City Pistol & Rifle Range, Boulder City, Nevada.

Registered exhibitors should visit the Media Day Sponsorship and Advertising page to further enhance your exposure at this key industry event by signing up for one of the many opportunities listed.

A full schedule of events will be posted on the www.shotshowrangeday.com in December.

For additional information, contact Cory Cannon with Triple Curl at ccannon@triplecurl.com or Cathy Williams with CMG Marketing & Events at cathy@cmgmarketingandevents.com.

Diedra Cauley is the senior director of exhibitions and conferences for the National Shooting Sports Foundation. Follow her on Twitter at @dcauley.

Media Day at the Range™ 2013 Exhibitor Registration Deadline November 30, 2012

Media Day at the RangeThere are only a limited number of shotgun, airgun and archery stations remaining.  There are also non-shooting exhibit and demo areas available.  All long and short range positions are sold out.  Manufacturers may register for the event by visiting http://media-day.com/ExhibitorRegistration/.   Exhibitor registration will close on November 30.

With the support of the National Shooting Sports Foundation, the eighth annual SHOT Show Media Day at the RangeTM will be on Monday, January 14, 2013, at the Boulder City Pistol & Rifle Range, Boulder City, Nevada.

Registered exhibitors should visit the Media Day Sponsorship and Advertising page to further enhance your exposure at this key industry event by signing up for one of the many opportunities listed.

A full schedule of events will be posted on the www.media-day.com website in December.

For additional information, contact Cory Cannon with Triple Curl at ccannon@triplecurl.com or Cathy Williams with CMG Marketing & Events at cathy@cmgmarketingandevents.com.

Video: Media Day at the Range – SHOT Show 2011

Members of press from across the globe tested new products from 70 manufacturers at Media Day at the Range. Held on the eve of the 2011 SHOT Show, media day is where the buzz surrounding many new products gets its start. We talked to the press about their experiences at this year’s event.

http://www.youtube.com/watch?v=p8QGX7taKkw

Press gets first glimpse at new products at Media Day, Jan. 17

Each year, manufacturers give the press a chance to test out their new products on the day before the SHOT Show.

Only a few weeks remain for media members to register for the sixth annual Media Day at the Range, the pre-show product and services showcase sponsored by Bass Pro Shops.

The event is slated for Monday, Jan. 17, at the Boulder City Pistol & Rifle Range in Boulder City, Nev., 9 a.m. to 4 p.m.

The day will include lunch, raffles and lots of giveaways. Transportation will be provided to and from the range. Organizers of the event note that exhibitor slots are sold out.

Media can register to attend and see a complete list of exhibitors at media-day.com.