Over the last several shows, we began requiring individual unique email addresses for attendees and exhibiting personnel and for the most part our 62,000 attendees and exhibitors were understanding and cooperative. There are a number of reasons we implemented this requirement:
- Using a unique email address will allow each SHOT Show badge holder to utilize and customize the online show planner and the show’s mobile app. A full 54 percent of 2013 SHOT Show attendees downloaded and used the SHOT Mobile app sponsored by Armalite. A unique email address is required in order to activate the app.
- All attendees will be able to receive timely SHOT Show information and communications. You’d be surprised at how often critical information is not passed along to key booth staff. This ensures that everyone gets the word.
- Finally, the use of unique email addresses will help us in identifying non-qualified attendees. It’s not uncommon for manufacturer’s reps to use a personal email address. We get that. But it also stands to reason that the majority of retailer and exhibitor staff should utilize a company email address. Hence, we can more easily identify those that are bringing non-qualified attendees into the show.
All attendees and exhibitors alike will be required to provide unique email addresses. With your help, we can ensure that all exhibitors and attendees receive all the information they need, are able to utilize the show planner to its fullest and also help us in our continued efforts to ensure the SHOT Show remains a trade-only event with qualified attendees and exhibiting personnel.
This year, the SHOT Show is requiring individual unique email addresses for attendees and exhibiting personnel.