2016 Industry Day at the Range Already Gaining Traction

Take a closer look at Industry Day at the Range.

While the 2015 Industry Day at the Range set a record for attendance, our management partners aren’t resting on their laurels. CMG Marketing & Events’ Cathy Williams and her staff are fast-tracking sponsors and exhibitors to ensure next year’s event is equally successful.

“We recently signed Kriss USA as a Supporting Sponsor of our event,” said Cathy Williams, CMG Owner. “We have had the pleasure of working with this company and its wonderful staff for many years as an exhibitor, and we are excited that their sponsorship this year will help continue the successful, upward trajectory that Industry Day is enjoying.”

Following record attendance at the 2015 event and a new invitation-only format that both better controlled admittance to credentialed media members and allowed for a select number of buyers to attend, CMG opened registration for the 2016 event on May 4.

“Exhibitor commitment to the 2016 Industry Day has been very strong in its first 30 days,” said Williams. “We’re already down to just two pistol range slots remaining, and shotgun, archery and non-shooting exhibitor spaces are filling at a steady rate. We’d also like to remind all NSSF and industry members that Industry Day at the Range is a great opportunity to get your brand out there if you’re on the waiting list for booth space at the SHOT Show. Not only can Industry Day provide hands-on awareness with media members and buyers looking for new companies producing quality goods, it’s a great way to get your feet wet with a show as big as SHOT Show before a space on the show floor becomes available.”

The 2015 Industry Day at the Range was attended by more than 1,100 members of media and 400 buyers getting a hands-on try of the goods on display by more than 170 manufacturers. Exhibitors included truck makers, knife artisans and archery equipment crafters, but none were more popular than the firearms and ammunition manufactures. More than 500,000 rounds of ammunition were expended by the crowd.

Industry Day at the Range is held annually on the day before the opening of each year’s SHOT Show. NSSF is the event’s leading sponsor, where we take the opportunity to spread the word about Project ChildSafe and “Own it? Respect it. Secure it.” You can see a preview of how this event works here. Want to become an exhibitor? Click here or visit shotshowrangeday.com.

Chris Dolnack is Senior Vice President and Chief Marketing Officer for the National Shooting Sports Foundation. Follow him on Twitter at @ChrisDolnack.

Show Your Commitment to Responsible Firearm Ownership – Help NSSF’s Project ChildSafe Reach 1,000 Company and Organizational Supporters at SHOT Show

As the industry’s signature program on firearm safety and responsibility, NSSF’s Project ChildSafe will once again have a visible presence at this year’s SHOT Show in Las Vegas.

Even as you arrive in town, you’ll notice some important messages advertised in McCarran International Airport. These ads urge all firearm owners to “Own It? Respect It. Secure It” and are part of an industry initiative we launched last year to help prevent accidents and unauthorized access, and to further demonstrate that we are the nation’s leading voice on firearm safety and responsibility.

The “Own It? Respect It. Secure It” initiative is a large part of our broader Project ChildSafe program, which since 1999 has distributed more than 36 million free firearm safety kits to more than 15,000 communities across the country. Last year alone, the program reached new heights, recruiting a record number of new sponsors, partnering with even more local law enforcement agencies, developing new and improved educational resources and further spreading the message of gun safety with celebrity supporters and media.

To amplify on that success and emphasize that our industry for decades has made available meaningful, effective firearm safety programs and resources, we recently started asking companies and organizations like yours to sign on as Project ChildSafe supporters.  We’ve already recruited several hundred supporters to help carry the Project ChildSafe message in their communities—our goal is to reach 1,000 supporters by the end of this year’s SHOT Show!

There’s no cost involved, simply stop by the Project ChildSafe booth (L350), located on Level 3 of the Venetian (near the Press Room and Radio Row) while at the convention and sign up. While there you can also learn more about the program, take some educational materials to distribute in your communities and make a donation to this important cause—every $2 we receive puts another free firearm safety kit in someone’s hands.

More than 80 percent of Americans have a favorable opinion of Project ChildSafe, regardless of gender, party affiliation or even whether they own firearms. By joining as supporter, you can become a powerful voice in your community to show our industry’s commitment to responsible firearm ownership and to help prevent firearm accidents.

Want to become a supporter today or just learn more about the program? Visit our website, ProjectChildSafe.org.

Project ChildSafe, Inc. is a 501(c)(3) tax-exempt nonprofit organization and the outgrowth of Project ChildSafe’s commitment to firearms safety and education. All donations to the organization are tax deductible to the extent allowed by law.


Chris Dolnack is Senior Vice President and Chief Marketing Officer for the National Shooting Sports Foundation. Follow him on Twitter at @ChrisDolnack.

SHOT Show Fuels Nation’s Largest Firearm Safety Program

Each year, the SHOT Show is the primary funding source for the National Shooting Sports Foundation, the industry’s trade association.

Among the many programs the show helps to fund is Project ChildSafe, the nation’s largest firearm safety program.

Managed by NSSF, Project ChildSafe has distributed more than 35 million firearm safety kits free of charge to gun owners in all 50 states and in the five U.S. territories.

The program operates in cooperation with local law enforcement departments that provide the firearm safety kits to gun owners in their communities.

The success of the program can be attributed to law enforcement, elected officials, community leaders, state agencies, businesses and individuals who have worked to help raise awareness about the importance of securely storing firearms in the home.

In 2013, NSSF is planning to expand Project ChildSafe to further emphasize the necessity of proper storage of firearms in homes where young or at-risk persons reside.

Learn more at ProjectChildSafe.org.