Manufacturer/Retailer Market Research Seminars Scheduled for 2015 SHOT Show

New to the growing schedule of educational classes, NSSF is pleased to be offering two presentations of its Market Research 101 Seminar during the 2015 SHOT Show. Lead by NSSF’s own Jim Curcuruto, Director of Industry Research & Analysis, in partnership with research experts Rob Southwick and Nancy Bacon of Southwick Associates, this seminar will cover industry indicators affecting how our member manufacturers and retailers are and will be doing business.

Discussions during this seminar will cover topics such as the current status of the National Instant Criminal Background Check (NICS) system, excise taxes, firearms production numbers, imports and export numbers for firearms and ammunition and hunting license sales. There will also be an overview of NSSF’s research on first-time gun buyers and women gun owner demographics, as well as the increasing importance of understanding diversity in hunting and shooting sports. Along with an overview of current consumer sentiment, buying trends and related demographics from Southwick Associates, this in-depth seminar will provide a detailed picture of the firearms industry and its consumer behaviors today, allowing manufacturers and retailers to make better informed business decisions in the coming year.

“This kind of research is invaluable to the members of our industry, but it’s not something everyone knows to take advantage of,” explained Curcuruto. “We want to give our manufacturers and retailers every chance to be the most successful businesses they can be by providing them the full picture of today’s buying trends and customer demographics and helping them to identify fresh ways in which to conduct their businesses.”

The Market Research 101 Seminar will be presented twice, first on Monday, Jan. 19, 2015 from 4:00 p.m. to 5:30 p.m. and again on Thursday, Jan. 22 from 3:30 p.m. to 4:30pm. We will announce the location in the Venetian closer to the show.

Registration to attend either Market Research 101 Seminar is $50 for NSSF members, $100 for non-members. Click here to register. For additional information, contact Jim Curcuruto, jcurcuruto@nssf.org.