Corporate sponsorship is an important part of making each SHOT Show more successful than the last. Exhibitor demands, attendee needs, technology, events, seminars and more change and grow each year. Those changes, of course, take funding to be a success.
We have been honored to have tremendous industry support at many levels over the years, but there is one company that stands above the others and has stood the test of time: Outdoor Channel.
The 2015 SHOT Show marked Outdoor Channel’s fifth consecutive year supporting the SHOT Show at a notably high level. Outdoor Channel is, literally, everywhere you turn when it comes to SHOT Show, providing tremendous support through its pre- and post-show publicity and their televised and web broadcasts that bring celebrities, products and show news to those who can’t make the trip to Las Vegas. A laundry list of behind-the-scenes projects also come together thanks to Outdoor Channel’s sponsorship.
Simply put, Outdoor Channel’s commitment to helping NSSF put together a show that has such immense value for every manufacturer, buyer, distributor and media member who takes the time and money to attend the show sets a benchmark for all others. Thank you Outdoor Channel, let others look to them as an example.
Dave Jeannette is Senior Director, Sales for the National Shooting Sports Foundation. Follow him on Twitter at @DaveJeannette.