Trade Show Checklist for Professionals

Business Card TradeA polished professional image is helpful and important when developing new client relationships and representing yourself among colleagues. Here are some of the top items on my checklist for maintaining professionalism at the SHOT Show.

  1. Business Cards – First impressions mean a lot when you are meeting potential clients and colleagues. A great way to initialize your professional image is by presenting a business card for them to see what you do. Business cards also assist in remembering names.
  2. Sanitizer – Like an interview, a good handshake is another important asset to a good introduction. The SHOT Show brings a lot of business opportunities, but it can also bring unwanted illness.
  3. Pen/Pad – Taking notes shows that you really care and are paying attention.
  4. Mouthwash – Bad breath can be a big negative. Not only is it unpleasant, but it is distracting. It also helps you clear your teeth of unwanted debris (i.e., spinach, chocolate, etc.).
  5. Phone – Your phone can be your lifeline at the show. Access the SHOT Show Blog, SHOT Mobile App, social media and clients’ websites.
  6. Business Formal/Casual Dress – It is important to dress appropriately both in and out of the show. You never know if you will meet a potential client in a casual setting outside of the show.
  7. Comfortable Shoes – Sore feet are uncomfortable and distracting. The SHOT Show has approximately 12.5 miles of aisles, so it is important to wear comfortable shoes.
  8. Deodorant – The SHOT Show should smell like guns and roses…
  9. Water – Stay hydrated. Being dehydrated can lead to head aches and loss of focus.
  10. Food – A convenient snack like a granola bar, candy bar or apple can help you stay focused on the show, rather than on your grumbling stomach. Meetings can build up quickly along with your appetite if you forget to pack a snack.

I never go to a professional conference or trade event without these items. Being prepared is a huge aspect of professionalism, and this list can give you a head start. These items can enhance your professional appearance, but remember, a professional image relies heavily on professional behavior, as well.

Diedra Cauley is the director of exhibitions and conferences for the National Shooting Sports Foundation. Follow her on Twitter at @dcauley.