Tag: 2014 SHOT Show

Outdoor Channel to Serve as SHOT Show Pinnacle Sponsor

Outdoor Channel has committed to a Pinnacle-level sponsorship for the SHOT Show® for the fourth consecutive year. Pinnacle is the highest sponsorship level associated with the show.

The sponsorship includes being the official title sponsor of NSSF’s State of the Industry Event; offering show attendees meet-and-greet access to the network’s top talent; providing on-site information and navigation stations for attendees on the show floor; in addition to network marketing and advertising opportunities surrounding the show.

Outdoor Channel’s primary headquarters at the 2014 SHOT Show will be in Bassano meeting rooms 2601-2505 in the Venetian Hotel adjoining the Sands Expo Convention Center. Outdoor Channel’s booth will in the Level 2 Sands Lobby.

Said Outdoor Channel President and CEO Jim Liberatore, “Outdoor Channel is proud to be the pinnacle sponsor of the 2014 SHOT Show. We’re working closely with our valued partner, the NSSF, to offer attendees unparalleled exposure to our brand and to shape the exciting future of the outdoor lifestyle.”

Outdoor Channel’s unprecedented support of the 2014 SHOT Show demonstrates the company’s unwavering commitment to the outdoor industry and all that the industry’s premier trade show stands for.

Please join me in extending a huge thanks to Outdoor Channel for its outstanding support of the SHOT Show.

Chris Dolnack is senior vice president and chief marketing officer for the National Shooting Sports Foundation. Follow him on Twitter at @ChrisDolnack. 

The Sands Expo & Convention Center Completes Installation of New Wi-Fi Across 2.2 Million Square Feet

Good news. The Sands Expo & Convention Center recently completed installation of a new $1.6 million wireless LAN (WLAN) that Sands executives say will deliver seamless mobility to the Sands Expo & Convention Center’s 2.2 million square feet of flexible exhibition and meeting space.

“We needed Wi-Fi we could count on 24/7. We never shut down so neither can our Internet connection,” said Justin Herrman, Executive Director of Information Technology at The Sands.

The network features architecture from Extricom Ltd that is set up as a complementary, hybrid network alongside the Sands’ existing WLAN to ensure that the show floor and adjacent spaces were sufficiently covered with uninterrupted, high-quality Internet connectivity.

That’s great news for SHOT Show attendees who use our SHOT Mobile app sponsored by Armalite. Based on last year’s adoption rate over 20,000 of you downloaded and used SHOT Mobile, which resulted in some challenges during peak show hours.

With the deployment of additional wireless support to complement the network already in place at The Sands Expo & Convention Center your SHOT Show and SHOT Mobile experience will be even better in 2014, and that’s a good thing.

Chris Dolnack is senior vice president and chief marketing officer for the National Shooting Sports Foundation. Follow him on Twitter at @ChrisDolnack.