Comedian Bill Engvall to Perform at SHOT Show State of the Industry Dinner

He’s a hunter. He’s a target shooter. He’s one of the top comedians in America today — and among the busiest. He’ll also be our 2015 SHOT Show State of the Industry featured entertainer. The National Shooting Sports Foundation is pleased to announce that comedian Bill Engvall will perform at the SHOT Show’s annual State […]

SHOT Show University Adds Seats, Encourages Exhibitors to Attend

Thanks to an outstanding lineup of topics and speakers, we’ve received numerous calls from exhibitor representatives asking to attend the 2015 SHOT Show University. Though SHOT Show University is generally geared toward firearms retailers, with the number of seat requests we received, we took a look at the panels and realized that there was indeed value […]

December Deadlines—Part III

As we told you earlier this month, December has a long list of deadlines important to SHOT Show exhibitors. The biggest date ahead for all our exhibitors is Dec. 26. Deadlines for more than two-dozen booth setup items fall on this date, and with the hubbub of the holiday week and the actual Christmas day […]

December Exhibitor Deadlines, Part II

We are now down to just a little more than five weeks before the opening of the 2015 SHOT Show. With that comes multiple exhibitor deadlines in the month of December. In this post, I’ll focus on the deadlines for December 19. I’ll follow that with another post reviewing the numerous December 26 deadlines. December […]

Exhibitor Badges—Frequently Asked Questions

With the December 19 deadline for exhibitors to complete submission of booth badge credentials just days away, we’ve been fielding some common questions about booth personnel and badge requests. To help our exhibitors and their staff with this process, we’ve compiled this list of frequently asked questions.   Q: I’ve already registered myself, but I didn’t […]

NSSF Welcomes Business Expert Karl Stearns to 2015 SHOT Show University Speaker Lineup

Entrepreneur and small business expert Karl Stearns is the newest addition to the growing list of highly respected individuals lecturing at NSSF’s 2015 SHOT Show University. Stearns will conduct two sessions for this year’s University: The Four Pillars of Digital Marketing—During this presentation, retailers will learn how to “get found” in today’s vast world of […]

FFL Retail Expert Marily Haley Joins NSSF’s 2015 SHOT SHOW Diversity Panel

NSSF is pleased to announce that Marily Haley, manager of highly popular Shoot Smart ranges in Texas, has joined the list of speakers educating today’s retailers on the issues of diversity during the 2015 SHOT Show special Diversity Panel, sponsored by NSSF. Haley will be joining Don Adair, president of the African American Hunting Association, […]

SHOT Show Mobile App Now Available

The 2015 SHOT Show mobile app is now available in the Apple App Store and on Google Play. It is also available as a web-based app for Blackberry and Windows devices at On iOS and Android devices, simply search for “SHOT Show” and download the app for free. The mobile app is greatly enhanced […]

December SHOT Show Deadlines

December is a hectic month for nearly everyone in the firearms industry. Retailers are dealing with fast-paced seasonal sales, distributors are working to fill last-minute orders and meet yearly quotas, and all of us are making plans for the month-end holiday visits with family and friends. On top of all of this, SHOT Show preparations […]

Two Newest Speakers to SHOT Show University to Address Veteran Retailer Needs

Our world is constantly changing, and today’s modern firearms dealer is anything but immune to those changes. Demographics shift, purchasing abilities go up and down and trends come and go—and if you’re not making the necessary adjustments to meet those challenges, your product is going to sit on your shelves and your business is going […]

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