New SHOT Showcase Theater Enhances Product Introduction to VIP Buyers, Media

One of the hottest features to debut at the 2015 SHOT Show is the all-new SHOT Showcase Theater. Modeled after the success of the press conference format held at the New York Auto Show, this special 742-seat theater will allow media and VIP buyers a chance to experience SHOT Show’s best new products in a […]

SHOT Show State of the Industry Dinner Tickets Going Fast

The highlight of SHOT Show for many attendees is the National Shooting Sports Foundation’s State of the Industry Dinner. Held the first evening of the opening of SHOT Show, this year’s event promises to have dinner guests rolling in the aisles with laughter, courtesy of the unbeatable humor of Jay Leno. Most people are familiar […]

Business Expert Gene Marks Highlights SHOT Show University Classes

The NSSF is pleased to announce that columnist, book author and small business owner and expert Gene Marks will be hosting two segments of the 2015 SHOT Show University. Marks writes daily for The New York Times and weekly for Forbes, The Huffington Post, Inc. Magazine,, FOX Business and Philadelphia Magazine. He’s authored five […]

Special Featured Speaker Announced for 2015 SHOT Show University

Patrick Houlahan, Senior Consultant The National Shooting Sports Foundation is pleased to announce that renowned former U.S. Marine fighter pilot instructor Patrick “Lips” Houlahan will be the featured speaker for the closing session of this year’s SHOT Show University (SSU). Now working as a senior consultant with strategic business training organization Afterburner, Inc., Houlahan brings a […]

SHOT Show Exhibitors—10 Tips For Successful Press Kits

As an exhibitor at SHOT Show, your primary focus is, without a doubt, about selling. For just a few short days, you have the highest number of current and potential clients available to learn about what you offer in a face-to-face setting—and there’s no better way to sell. But wholesalers and retailers aren’t the only […]

SHOT Show Exhibitor October Deadlines

There are two crucial deadlines SHOT Show exhibitors need to meet in October. Both revolve around the important publication SHOT Show Tracker. For those unfamiliar with this exhibitor tool, SHOT Show Tracker is a once-a-year publication detailing education sessions and special events being held during the show, show floor plans, travel and logistic information and, […]

SHOT Show Exhibitor Concierge App—You Need This

Yes, there really is an app for everything and everyone, including today’s SHOT Show exhibitor. Witness the Concierge Elite app, available now from the Apple App Store, Android Google Play or Windows App Store. Offered by Freeman Co., NSSF’s Las Vegas exhibition partner, this app allows exhibitors instant access to: Service request submissions Current and […]

Diversify Your Marketing—Special SHOT Seminar for Retailers Hosted by Shooting Stars Julie Golob and Randi Rogers

In case you haven’t noticed, the clientele walking through your door is increasingly young, urban, and female. Or at least it should be. New data released by the NSSF in its latest Industry Intelligence Report, “Hunting and Target Shooting Participation, 2014 Edition,” shows that during the most recent eight-year period studied (2006-2013), female participation in […]

Book Your SHOT Show Meeting Rooms Now

SHOT Show does what few other trade shows do, and that is to grow by leaps and bounds year after year. For exhibitors, that means more booth traffic, more customer interaction and, hopefully, more sales. But, with all the hustle and bustle that is the crowd at any booth at SHOT Show, getting the details […]

First-Time SHOT Exhibitor? We Have the Resources to Help

Trade show exhibition is nearly an art unto itself, especially when it comes to a show as enormous as SHOT Show. Simply put, this isn’t a bigger version of your local gun show with its folding high school cafeteria tables and chairs. Indeed, if you’ve never set up a booth at SHOT before, and even […]

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