SHOT Show Hotel Rooms Going, Going …

Las VegasAt the Exhibitor Academy we held last month in Las Vegas, our partners at ConvExx tipped us off to the status of hotel rooms available for the 2016 SHOT Show. That tip came down to one fine point: hotel rooms are filling up at an unprecedented rate.

Now, I know many of you will read this and say, “Sure this is what they told us last year, but I got my hotel room booked just fine.” Indeed, that was true for all 65,000 attendees of last year’s show. What you didn’t hear about was the number of people who didn’t get rooms or ended up booking far away from the show because they failed to heed our alerts and tried to book too late.

According to Jeff Pressman, President at ConvExx, the days spanning Jan. 18-22, which cover Industry Day at the Range (held the day before the show) and the entirety of SHOT Show, at least two other trade shows of significant size are also taking place in Las Vegas. This means that, just like last year, literally every hotel room available in the Las Vegas metro area will be spoken for during this time.

Learning this bit of information when we did, we took a quick look at the block of rooms NSSF reserves at various hotels in the area and found that two were already completely booked—in June. Even our headquarter hotels, the Venetian and Palazzo, are more than 50 percent booked, double the booking rate for the same time last year. And we still have more than six months to go before the show. Anyone want to take bets on how many of those reservations were made by those who couldn’t get a room last year?

Bottom line here is that we are strongly encouraging everyone planning on attending the 2016 SHOT Show in Las Vegas to book their rooms now. As we do every year, NSSF has reserved blocks of rooms across various hotels near the Sands Expo Center, including rooms at NSSF’s headquarters hotel, the Venetian and Palazzo. The available hotels represent a wide variety of price points so that everyone’s budget and preferences can be accommodated. A full listing of hotels is available at SHOTShow.org, along with links to the Venetian and Palazzo booking page and those to all other currently available hotels NSSF has negotiated discounted prices with via its housing partner onPeak. You’ll also find a link to Frequently Asked Questions, an online contact form for onPeak and travel discount codes for Delta Airlines and Dollar Rent A Car.

If you have any questions, call Venetian/Palazzo at 866-580-1198 (U.S.) or 702-414-4100 and onPeak at 800-388-8104.

Chris Dolnack is Senior Vice President and Chief Marketing Officer for the National Shooting Sports Foundation. Follow him on Twitter at @ChrisDolnack.

SHOT Show Facts and Figures

openingday5The SHOT Show® (SHOTSM stands for Shooting, Hunting and Outdoor Trade) is the once-a-year gathering place for the shooting, hunting and outdoors industry—manufacturers, wholesalers, retailers, publishers and wildlife conservation organizations. It’s where a passion for firearms, ammunition and outdoors equipment, plus the industry’s unified support for the Second Amendment, are on display.

The SHOT Show is owned and sponsored by the National Shooting Sports Foundation®, trade association for the firearms, ammunition, hunting and shooting sports industry. The show is produced and managed by ConvExx. The show generates millions of the dollars in revenue that funds NSSF programs and services that help “promote, protect and preserve” hunting and the shooting sports. Among those programs are Project ChildSafe, the industry’s firearm safety education program; Don’t Lie for the Other Guy, which works to help prevent illegal straw purchases; and First Shots, which provides introductions to target shooting. See nssf.org for more information on NSSF programs and member services.

  • The 2015 SHOT Show runs Tuesday, January 20, through Friday, January 23, at the Sands Expo and Convention Center, Las Vegas, Nevada. The SHOT Show exhibition floor opens at 8:30 a.m. each day and closes at 5:30 p.m. except for the last day when the show closes at 4 p.m. (Law enforcement booths located in Venetian ballrooms open at 8 a.m. daily.) See complete show floor hours. The Press Room is located in the Venetian Murano Ballroom on Level 3. The Press Room opens at 7:30 a.m. each day. See complete Press Room hoursSHOT Show Industry Day at the Range, slated for Monday, January 19, at the Boulder City Rifle & Pistol Club, is for exhibitor-invited media and buyers.
  • This is the 37th annual SHOT Show. The first SHOT Show was in 1979 in St. Louis, Missouri. The SHOT Show has been held 16 times in Las Vegas, more than in any other host city, including consecutively since 2010. SHOT Show will be presented at the Sands Expo and Convention Center through 2020, under the latest agreement.
  • SHOT is the largest event held at the Sands Expo and Convention Center. Total exhibit space for the 2015 show is expected to be more than 630,000 net square feet—equivalent to more than 13 acres, the area covered by the New Orleans Superdome or the base of the Great Pyramid of Giza.
  • The SHOT Show boasts 12.5 miles of aisles—just a little less than the distance of half a marathon. Exhibitors, buyers, media and other industry professionals hail from all 50 states and 100 countries.
  • Nearly 70,000 professionals in the shooting, hunting and outdoors industry attended SHOT Show in 2014. The show is for trade only and is not open to the general public.
  • The 2015 SHOT Show will have more than 1,600 exhibitors and more than 2,400 members of the outdoor and mainstream media, including international media, cover the show and promote the products they see at SHOT in their print, Internet, radio and television stories.
  • The total weight of the exhibits for the 2014 SHOT Show brought in by Freeman, the SHOT Show’s general service contractor, exceeded 6,400,000 pounds, the heaviest show ever held at the Sands Expo Center.
  • Over 100 buses are hired by the SHOT Show to accommodate SHOT Show attendees staying at partner hotels along the Las Vegas Strip for complimentary rides to the Sands Expo Center.
  • It took 250 concessionaires to accommodate the food and beverage bistros inside the Sands Expo Center during the 2014 SHOT Show.
  • The Law Enforcement section remains the fastest growing segment of the SHOT Show. To illustrate this growth, law enforcement was started 12 years ago, covering 7,000 square feet; today it covers more than 170,000 square feet of the show.
  • Over 2,100 people attended the opening night NSSF State of the Industry Dinner at the 2014 SHOT Show.
  • Over 10,000 scans for more information were made by media and buyers of the products located in the New Product Center of the 2014 SHOT Show.
  • There were over 340,000 visits by attendees at the 2014 SHOT Show to the 2014 SHOT Show mobile app.
  • 98% of all exhibitors at the 2014 SHOT Show renewed their booth space for the 2015 SHOT Show before the 2014 SHOT Show even concluded.
  • The 2014 SHOT Show brought over $89.6 million in non-gaming revenue to the Las Vegas economy. Firearms and ammunition are a $8 billion industry. The total economic impact of the industry is nearly $38 billion, which supports more than 245,000 jobs.

The SHOT Show’s website is shotshow.org. Follow SHOT Show on Twitter @NSSFSHOTShow and #SHOTShow, and on Facebook.

December Deadlines—Part III

As we told you earlier this month, December has a long list of deadlines important to SHOT Show exhibitors. The biggest date ahead for all our exhibitors is Dec. 26. Deadlines for more than two-dozen booth setup items fall on this date, and with the hubbub of the holiday week and the actual Christmas day just the day before, this is a date that could easily slip by you. Note that many of these entries are for the last date exhibitors can access certain items at the reduced advanced rate. Starting Dec. 27, those advanced rates end, so be sure to get your orders in now.

The full list of exhibitor deadlines is as follows:

  1. Audio/Visual (Advance Rate) – Freeman AV
  2. Booth Security Guard Service (Advance Rate) – Century
  3. Carpet (Advance Rate) – Freeman
  4. Catering Request – Sands/Venetian
  5. Cleaning – Booth Order– SES
  6. Column Drape – Freeman
  7. Computer Equipment (Advance Rate) – NMR
  8. Credit Card Authorization – SES
  9. Credit Card Authorization – Freeman
  10. Electrical Order – SES
  11. Exhibit Accessories (Advance Rate) – Freeman
  12. Exhibit Furnishings (Advance Rate) – Freeman
  13. Firearms Onsite Inventory & Security Program
  14. Hanging & Rigging Order – SES
  15. Hanging Truss, Chain Hoist, Lighting and Stagehand Labor (Advance Rate)
  16. Freeman Internet & Telecommunications Order – SES
  17. Labor – Installation, Dismantle, Forklift – Freeman
  18. Labor – Rigging 200lbs and over – SES
  19. Material Handling – Freeman
  20. Payment Authorization – Freeman
  21. Payment Authorization – SES
  22. Rental Exhibit Order (Advance Rate) – Freeman
  23. Special Signs and Graphics (Advance Rate) – Freeman
  24. Target Date Changes – Freeman
  25. Utilities – Air, Drain, Sprinklers, Water – SES
  26. Vehicle/Motorized Units Spotting Fee – Freeman

Questions about an item in the list above? Important contacts at ConvExx and Freeman can be found here and here, respectively. You’ll also find our Frequently Asked Questions page helpful.

 

Dave Jeannette is Senior Director, Sales for the National Shooting Sports Foundation. Follow him on Twitter at @DaveJeannette.

First SHOT Show Exhibitor Academy a Hit

Last week in Las Vegas, representatives from 100 exhibiting companies attended the first-ever SHOT Show Exhibitor Academy to learn how to maximize their time and budgets while exhibiting at the world’s largest trade show for shooting, hunting, outdoor and law enforcement products.  Filled to capacity, our first SHOT Show Exhibitor Academy was a home run and included presentations on how to build the right booth, garner media attention, use social media, develop a show budget and navigate the show’s Exhibitor Resource Center, in addition to meeting and asking questions of the show’s management team.

Attendees were also treated to a back of the house tour of the Sands and the opportunity to experience several potential hospitality venues first-hand.  One of the highlights was a presentation on using social media to promote your exhibit by social media expert and book author Traci Browne.

Another was the opportunity to meet one-on-one with individual SHOT Show vendors including the Sands Expo, Freeman, CompuSystems, Century Security, onPeak, Venetian/Palazzo and all of the hotel partners in Las Vegas, as well as many other vendors that help produce the SHOT Show each year.

Our goal was to provide exhibitors with information that would make their SHOT Show experience more cost-effective and less stressful while increasing their ROI.  I’m pleased to tell you that 97% of the attendees said that they would recommend SHOT Show Exhibitor Academy to other exhibitors and that the experience was worth their time.

The exhibitor academy was something that ConvExx mentioned in their presentation to us last year and planning began soon after we selected ConvExx as our new show management partner.  That kind of creative, value-added, experiential exhibitor education makes our customers more successful in the long run and that helps make for a stronger show and industry.

Chris Dolnack is Senior Vice President and Chief Marketing Officer for the National Shooting Sports Foundation. Follow him on Twitter at @ChrisDolnack.

Under New Management

New management company is changing SHOT Show for the better

(Original full story appears in SHOT Daily – Day 1)

Last spring, when then-current SHOT Show management company Reed Exhibitions made the surprising move to restrict certain types of firearms at its consumer hunting and fishing shows, the National Shooting Sports Foundation decided it was time to look for a new SHOT Show partner. It wasn’t an easy decision to end what had been a very successful 30-year run, but NSSF’s mission to serve the shooting sports industry took priority. After an exhaustive national search involving the trade show industry’s top management companies, NSSF announced it had found the perfect fit with ConvExx, based right here in Las Vegas.

ConvExx offers a unique combination of extensive large-show and Las Vegas experience, which will serve our exhibitors and attendees well. By taking on the SHOT Show, ConvExx will now manage two of the top five trade shows in Las Vegas. That kind of experience will serve both NSSF and ConvExx well, considering an estimated 60,000 people are expected to walk a 2014 SHOT Show floor that will cover 630,000 square feet of booth space filled by more than 1,600 exhibitors.

To further ensure that the transition to a new management team went as smoothly as possible, NSSF brought SHOT Show sales in-house by hiring a couple of SHOT Show veterans. Former Reed Exhibitions employees Dave Jeannette and Chris Tatulli have been hired as senior director of sales and director of exhibit and sponsorship sales, respectively. They will now be responsible for developing sales and sponsorship opportunities and forging strong relationships with members and industry customers.

Who’s Who: Meet ConvExx’s Regina Clark

We are just days from SHOT Show! As a reminder, we selected Las Vegas-based ConvExx as our new SHOT Show management company. For the final installment of the series of “who’s who” blog posts to familiarize you with the ConvExx team, meet Regina Clark who will be the Sales Coordinator for SHOT Show. Get to know more members of the management team, here.

Name: Regina Clark

Position/Title at ConvExx: Sales Coordinator

Family Members: Daughter- Rachel
Son- Ryan

Education: Attended college at Missouri State University Warrensburg Mo

Work history: ConvExx for 10 years prior to that I was a stay at home Mom

Hobbies/Sports: guitar, boxing, racquetball, 5k runs, anything outdoors

Favorite book: The DiVinci Code, The Help, Eat, Pray, Love, Autobiographies

Favorite movies: Star Trek series, The Avengers, The Hunger Games, Charlie Chaplin films

Hometown (where were you born): Buffalo, Mo

In Las Vegas since: 2003

Favorite Thing about Vegas: There is always something to do whether it be shows, concerts or special events.

Favorite Quote: Life is a canvas-throw all the paint you can at it. Danny Kaye

What are you most excited about for SHOT: Learning about a new industry.

Chris Dolnack is Senior Vice President and Chief Marketing Officer for the National Shooting Sports Foundation. Follow him on Twitter at @ChrisDolnack.

Who’s Who: Meet ConvExx’s Cassandra Stock

In case you haven’t heard the good news, Las Vegas-based ConvExx was named our new SHOT Show management company. For the next installment of the series of “who’s who” blog posts to familiarize you with the ConvExx team, meet Cassandra Stock who will be the Registration Manager for SHOT Show. Get to know more members of the management team, here.

Name: Cassandra Stock

Position/Title at ConvExx: Registration Manager

Family Members: Nicholas (husband of 4 ½ years), Asher (6 ½ month old), and two cats Paris and Sahara (yes, named after the Vegas casinos)

Education: B.S. in Advertising and Public Relations from Southern Utah University

Work history: Experient 06 – 09, ConvExx 09 – present

Hobbies/Sports: Reading, Floating in my pool, Field Hockey

Favorite book: Anything by Nora Roberts

Favorite movies: Love Actually, X-Men Movies

Hometown (where were you born): Augusta, GA but home is Frederick, MD

In Las Vegas since: Lived in Vegas after college from 04 – 05. Ended up moving back in January 2009 for a boy and a job.

Favorite Thing about Vegas: You can find anything you want to eat 24 hours a day! (Very handy when pregnant)

Favorite Quote: “Don’t cry because it’s over, smile because it happened” – Dr. Seuss (OR “Whoever said that money can’t buy happiness, simply didn’t know where to go shopping.”) – Bo Derek

What are you most excited about for SHOT: I will be the first to admit that I do not know much about the firearm industry. I am excited for the opportunity to expand my knowledge and work with some really great people along the way. Not to mention, this has to up my cool factor in all of my guy friends eyes!

Chris Dolnack is Senior Vice President and Chief Marketing Officer for the National Shooting Sports Foundation. Follow him on Twitter at @ChrisDolnack.

Who’s Who: Meet ConvExx’s Sheldon Kaye

Change is good, sometimes! The firearms, exhibition and event industries, as well as the Las Vegas business community, continue to respond positively to the selection of Las Vegas-based ConvExx as our new SHOT Show management company.

The news has been met with encouragement and congratulations from SHOT Show exhibitors and attendees alike.

For the next installment of the series of “who’s who” blog posts to familiarize you with the ConvExx team, meet Sheldon Kaye who will be the Systems Coordinator for SHOT Show.

Name: Sheldon Kaye

Position/Title at ConvExx: Systems Coordinator

Family Members: Wife: Tera

Education: MIS / Accounting Degree from UNLV 2010

Work history: ConvExx has been my only real job besides internships.

Hobbies/Sports: Target shooting, video games, IT consulting

Favorite book: The Hitchhiker’s Guide to the Galaxy

Favorite movies: Star Wars, The Shawshank Redemption, Fight Club, Se7en, The Prestige, The Big Lebowski

Hometown (where were you born): Albuquerque, New Mexico

In Las Vegas since: 2005

Favorite Thing about Vegas: Always something new to experience

Favorite Quote: If you can dream it, you can do it. – Walt Disney

What are you most excited about for SHOT: Helping support and grow an industry I am passionate about.

Chris Dolnack is Senior Vice President and Chief Marketing Officer for the National Shooting Sports Foundation. Follow him on Twitter at @ChrisDolnack.

Who’s Who: Meet ConvExx’s Jennifer Carr

We are just a couple of weeks til opening day. This year, we selected Las Vegas-based ConvExx as our new SHOT Show management company. For the next installment of the series of “who’s who” blog posts to familiarize you with the ConvExx team, meet Jennifer Carr who will be the Director of Operations for SHOT Show. Get to know more members of the management team, here.

Name: Jennifer Carr, CEM

Position/Title at ConvExx: Director of Operations

Family Members: Dog named Jasper J

Education: Eastern Illinois University

Work history: 2½ yrs in Convention & Tradeshow Department at Smith Bucklin, 11 years at ConvExx

Hobbies/Sports: Swimming, Travel, Chapter Advisor for Sigma Sigma Sigma Sorority at UNLV

Favorite book: Harry Potter Series

Favorite movies: Caddyshack, Shawshank Redemption, Better Off Dead

Hometown (where were you born): Bloomington, IL

In Las Vegas since: Summer of 2002

Favorite Thing about Vegas: Weather

Favorite Quote: don’t have one I can list

What are you most excited about for SHOT: Working with the SHOT team and getting involved with the industry

Chris Dolnack is Senior Vice President and Chief Marketing Officer for the National Shooting Sports Foundation. Follow him on Twitter at @ChrisDolnack.

Who’s Who: Meet ConvExx’s Christine Bulmann

We’re sure you are busy getting ready for SHOT Show, but do you know who will be onsite accommodating all of your needs? This year, we selected Las Vegas-based ConvExx as our new SHOT Show management company. For the next installment of the series of “who’s who” blog posts to familiarize you with the ConvExx team, meet Christine Bulmann who will be the Account Executive for SHOT Show. Get to know more members of the management team, here.

Name: Christine Bulmann

ConvExx Title: Account Executive

Family: I have (2) grown boys, 3 grown step children and (5) grandchildren. A lot of family all over the country but no one here in Las Vegas, yet.

Education: B.S. in Management and Marketing, University of St. Francis, Joliet, IL (I graduated college the same year my younger son graduated high school)

Work History: I have worked at various times in the Trade Show/Convention industry for over 30 years. In that time period, I was also an entrepreneur and owned (3) businesses with my family.

Hobbies/Sports: White water river rafting, tennis, and had to give up playing golf but I can still drive a mean golf cart. I love movies and live music.

Favorite Book: Change Your Thoughts, Change Your Life by Dr. Wayne Dyer

Favorite Movies: Titanic, The Last Samuri, The Matrix, Star Trek, Star Wars

Hometown: Born in Evanston, IL (Chicago)

In Las Vegas since: July, 2001 to open an office for a trade show exhibit company

Favorite things about Las Vegas: Not only is Las Vegas the entertainment capital of the world but it is wonderful to see friends and family that come for the Las Vegas destination. And it doesn’t snow here (usually)! A few years ago, my brother was visiting Las Vegas from Chicago in December and we had 3 inches of snow! He was snowed in here in Las Vegas for 2 days and could not get back home to Chicago. True story.

Favorite Quote: “All our dreams can come true if we have the courage to pursue them.” Walt Disney

I am most excited about SHOT with the opportunity to be an integral part of one of the largest trade shows in Las Vegas. Both the exhibitors and attendees need our assistance in making these 4 days the most successful as is possible for their investment of time, effort and dollars.

Chris Dolnack is Senior Vice President and Chief Marketing Officer for the National Shooting Sports Foundation. Follow him on Twitter at @ChrisDolnack.