2011 SHOT Show Facts and Figures

  • SHOT stands for Shooting, Hunting and Outdoor Trade.
  • The SHOT Show is owned by the National Shooting Sports Foundation, trade association for the firearms, ammunition, hunting and shooting industry.
  • NSSF will celebrate its 50th anniversary at the 2011 SHOT Show with announcements at the State of the Industry Dinner, a press conference and a birthday cake in the press room.
  • The 2011 SHOT Show runs Tuesday, January 18, through Friday, January 21, at the Sands Expo and Convention Center, Las Vegas, Nevada.
  • A number of enhancements have been made to the Sands Expo & Convention Center following the last SHOT Show, which was one of the largest events ever held at the facility. Included is a new escalator for easier access between floors, widened aisles, more seating and better signage.
  • The SHOT Show is opens at 8:30 am each day and closes at 5:30 p.m. except for the last day when the show closes at 4 p.m. SHOT Show hoursPress Room hours
  • This is the 33rd annual SHOT Show. The first SHOT Show was in 1979 in St. Louis, Missouri.
  • The 2011 SHOT Show will have 1,600 exhibitors.
  • More than 50,000 professionals in the shooting, hunting and outdoors industry are expected to attend. The show is for trade only and is not open to the general public.
  • Attendees come from all 50 states and 100 countries.
  • The Law Enforcement section remains the fastest growing segment of the SHOT Show. To illustrate this growth, law enforcement was started nine years ago, covering 7,000 square feet; today is covers more than 150,000 square feet of the show.
  • Total exhibit space for the 2011 show is 650,000 square feet.
  • The SHOT Show is the once-a-year gathering place for the shooting, hunting and outdoors industry — manufacturers, wholesalers, retailers, publishers and wildlife conservation organizations. It’s where a passion for firearms, ammunition and outdoors equipment, plus the industry’s unified support for the Second Amendment, are on display.
  • The SHOT Show generates millions of the dollars in revenue that funds NSSF programs and services that help “promote, protect and preserve” hunting and the shooting sports — all the shooting sports. A top priority of NSSF is to develop new hunters and shooters and to reactivate former hunters and shooters. Over the next five years, NSSF has an ambitious goal of increasing the number of hunters and shooters by 20 percent.
  • Some 2,000 members of the outdoor and mainstream media, including international media, cover the show and promote the products they see at SHOT in their print, Internet, radio and television stories.
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