NSSF recently hosted the Reed Exhibitions SHOT Show team for a First Shots event at the Fairfield County Fish & Game Protective Association. While several of our counterparts at Reed Exhibitions are avid shooters, for most it was either the first time or the first time in a very long time that they had the opportunity to go shooting.
The beautiful weather, patient instructors and camaraderie added up to a great day. And seeing the big smiles when a steel plate fell or a clay target fragmented reminded me once again why our industry continues to grow. Because shooting is fun! Furthermore, the targets don’t care how strong, weak, tall, short, fast or slow you are, making recreational shooting accessible to virtually everyone.
Research shows that millions of Americans would accept an invitation from a friend or family member to try target shooting. When you consider that nearly half the participants in our First Shots events become an avid shooter (and customer), it makes a lot of sense for all of us in the industry to make the time to take someone shooting.
(Special thanks to Head Rangemaster John Fritz and the volunteer instructors at Fairfield County Fish & Game Protective Association, Joe Cimino from North Atlantic Sportsman and Ruger Regional Sales Manager John Dragonette for helping to make this event a huge success.)