The 2013 SHOT Show at the Sands Expo in Las Vegas was one for the record books — record attendance, record sales and record esprit de corps within the industry. The show also registered record satisfaction with attendees and exhibitors alike with 75 percent of exhibitors completely or very satisfied and 93 percent of exhibitors extremely or very likely to exhibit in 2014. Ditto with attendees where 82 percent were completely or very satisfied and 84 percent of attendees are extremely or very likely to attend 2014 SHOT Show. We’re elated that our customers were happy with their SHOT Show experience. Given all the challenges we faced in the 30 days prior to the show, it was rewarding to know that all of our time and effort paid off with a lot of smiling faces on the show floor and a lot of shiny happy people who took our post-show survey.
Chris Dolnack is senior vice president and chief marketing officer for the National Shooting Sports Foundation. Follow him on Twitter at @ChrisDolnack.