The "SHOT" in SHOT Show stands for Shooting, Hunting and Outdoor Trade.
The 2010 SHOT Show runs Tuesday, January 19, through Friday, January 22, at the Sands Exposition and Conference Center, Las Vegas, Nevada.
The 2010 SHOT Show is the 32nd; the first was in 1979 in St. Louis.
The 2010 SHOT Show will have 1,800 exhibitors.
More than 60,000 professionals in the shooting, hunting and outdoors industry are expected to attend. The show is for trade only and is not open to the general public.
Attendees come from all 50 states and 75 countries.
The Law Enforcement section remains the fastest growing segment of the SHOT Show. To illustrate this growth, when the law enforcement section was started booth space covered 7,000 square feet; today, Law Enforcement covers more than 195,000 square feet of the show.
Total exhibit space for the 2010 show is expected to be approximately 700,000 net square feet.
The SHOT Show is the once-a-year gathering place for the shooting, hunting and outdoors industry — manufacturers, wholesalers, retailers, publishers and wildlife conservation organizations. It's where a passion for firearms, ammunition and outdoors equipment, plus the industry's unified support of the Second Amendment, are on display.
The SHOT Show generates millions of the dollars in revenue that funds NSSF programs and services that help "promote, protect and preserve" hunting and the shooting sports — all the shooting sports. A top priority of NSSF is to develop new hunters and shooters and to reactivate former hunters and shooters. NSSF also promotes firearm safety through programs such as Project ChildSafe and works to prevent illegal firearms purchases through Don't Lie for the Other Guy.
Approximately 1,400 members of the outdoor media, including a significant contingent of international media, promote the products they see at SHOT in their articles in magazines, newspapers and electronic media, and on TV and radio. Media attending the SHOT Show constitute the largest gathering of outdoor media in the world.