Repurposing SHOT Show Floor is Painful, But Necessary

Back in July 2011, we first announced that NSSF would begin to repurpose the SHOT Show exhibit floor. This means that going forward only companies that are involved in our core business — shooting, hunting, outdoor and tactical — will be able to exhibit at the show.

Though this change clears the way for many companies in our industry that have been on the waitlist for far too long to begin exhibiting at the SHOT Show, it also means that we must “disinvite” a number of long-time exhibitors whose product line no longer fit with the profile of our buyer attendees.  This process is painful for both parties and sparks anger from those exhibitors who have not had their exhibit contracts renewed.

We do our best to research buyer attendee preferences and to include all exhibitors within a category that no longer fits the core profile.  We also give exhibitors who appeal the non-renewal a fair hearing.

The result of this repurposing effort is that 100 new companies have exhibited at the SHOT Show for the very first time in 2012 and 2013.  We expect to invite a similar number of waitlisted companies to exhibit for the first time in 2014.

We’re glad to be able to make so much progress so quickly, although we realize it wasn’t quick enough for some and extremely disappointing for others.  It’s not fun to tell an exhibitor that they can no longer exhibit at the SHOT Show, but it is necessary to ensure a healthy future for the SHOT Show, and the industry.

Good Things Really Do Come to Those Who Wait

Back in July, we first announced that NSSF would begin to repurpose the SHOT Show exhibit floor. This means that going forward only companies that are involved in our core business — shooting, hunting, outdoor and tactical — will be able to exhibit at the show.

This change clears the way for many companies in our industry that have been on the waitlist to begin exhibiting at the SHOT Show.

As part of that repurposing, we first removed nearly 100 out of 400 waitlist companies that do not meet the criteria of our core business. These companies will be receiving a letter explaining our position. We then sent invitations and applications to exhibit at the 2012 SHOT Show to 128 firearms, ammunition, optics and accessory companies. Just 60 of those companies submitted their application and payment.

This week, we are inviting another 50 companies to join us at the Sands Expo this January. It appears we will be able to accommodate more than 100 new exhibiting companies at the 2012 SHOT Show and have all the remaining 122 companies that meet the criteria of our core business off our waitlist and exhibiting at the 2013 SHOT Show.

We’re glad to be able to make so much progress so quickly, although we realize it wasn’t quick enough for some. I’ll update you on the waitlist situation later this month. Thanks for your patience and understanding. We really are listening.