Each year, the SHOT Show serves as the largest gathering of outdoor media in the world. For many exhibitors, this is the one and only chance they have to connect with an influential media person that could drastically help or hurt the growth of their company.
Here’s a great video featuring Mark Thomas, NSSF’s managing director of marketing communications, on working with the outdoor media. Mark has also put together a written guide as well that’s available on the SHOT Show website.
http://www.youtube.com/watch?v=ONsN0pksFPQ