Improvements Being Made to SHOT Show Press Room

Media at the 2011 SHOT Show will notice several improvements to the show’s press room. Not only will the room be five times the size of last year’s press room, but there will also be some new features that are sure to please our growing contingent of working press.

The following update comes from Mark Thomas, NSSF’s managing director, marketing communications:

As the wind gets cooler and the leaves start to change, we have already begun planning what should be the best SHOT Show ever. The world’s largest firearms and ammunition trade show will take place in Las Vegas at the Sands Expo and Convention Center January 18-21. We had a record number of media attend last year’s event and more media than attend the NHL’s Stanley Cup and the NBA Finals. That being said, there are many significant improvements planned for this year’s SHOT Show press room. For starters, the press room will be in the Murano Ballroom on the third floor, which is a space that is over five times larger than last year’s press room. Secondly, the press room will have a “working” press area designed to help media write and file stories with minimal distractions. Thirdly, we will provide coat check and storage areas for press badge holders. Fourth, we will organize media and press kits in an orderly and professional manner by providing wall shelves similar to large mail slots for press materials. These will make gathering materials easier and keep the room looking professional.

In the next week or so, you will be receiving information on how to register. We strongly recommend using our convenient online registration system to cut down on your wait time to gain credentials and make your show as productive and efficient as possible. We look forward to seeing you in January at the 2011 SHOT Show, and please don’t hesitate to contact us for story ideas.