One of NSSF's many strengths is solving problems by listening to you — our members, customers and influential leaders.
Over the past several years, you have told us that the SHOT Show logo is dated and does not reflect the show's exhibitors, attendees and key audiences. For the first time in 34 years, beginning with the 2011 SHOT Show, we are updating our SHOT Show logo with a more contemporary take on the logo that served us well for more than three decades and draws upon the brand equity the SHOT Show already owns.
The target is the evolutionary element we carried over from the past logo. The font is a san-serif font, which is more readable and modern. By eliminating the hunter and the dog, the logo now better reflects shooting, hunting and law enforcement. We have used the NSSF green in the target element to bind it closer to NSSF.
We strongly believe that this logo will help us communicate the show as it is today and be much stronger graphically. We have already seen its power on mock-up signage for the upcoming show, which was one of the major complaints we received from last year's attendees. This logo, due to its unique elements and clean look, makes the signage pop, easier to read and work with in all types of marketing and communication scenarios.
The selection of the new SHOT Show logo culminates an 18-month process in which we saw over 390 logo suggestions from two outside award-winning design firms and our own in-house creative services department, which designed the logo you see here.