There are two crucial deadlines SHOT Show exhibitors need to meet in October. Both revolve around the important publication SHOT Show Tracker.
For those unfamiliar with this exhibitor tool, SHOT Show Tracker is a once-a-year publication detailing education sessions and special events being held during the show, show floor plans, travel and logistic information and, most importantly for exhibitors, a full listing of all registered exhibitors and their booth numbers. This publication is mailed, during early winter, to tens of thousands of pre-registered SHOT Show attendees.
SHOT Show Tracker provides several important benefits to our exhibitors. First, it lets potential customers know you’ll be at the show and exactly where they can find you, allowing them to schedule meetings with you in advance of the show. This kind of information is, essentially, complimentary advertising for each and every exhibitor, but its availability as a part of pre-show marketing is invaluable.
In addition to the pre-show boost all exhibitors receive from this publication, Tracker also provides a platform for your booth and company to stand out from the crowd through creative advertising opportunities. Exhibitors may purchase a variety of ad space for inclusion in SHOT Show Tracker. These include full- and half-page options, as well as four-color inside and outside front and back covers. So while you’re amping up all your other pre-show marketing plans—mailings and e-newsletters to your own mailing lists, company website updates telling show attendees where you’ll be at SHOT and invitations to special events you’re hosting at SHOT—make sure your show visibility is maximized through SHOT Show Tracker.
Ad space is limited, so it’s important that exhibitors interested in maximizing their presence and visibility at SHOT Show act now to reserve their space. SHOT Show Tracker ad space reservation deadline of Oct. 17 is fast approaching, and all artwork is due by Oct. 31. Materials received after this date will be placed in Tracker at the discretion of NSSF staff and as space allows.
For more information on advertising in SHOT Show Tracker, click here and choose the dropdown box on the SHOT Show Tracker line item. There you’ll find a listing of available spaces, plus a downloadable rate card and a link that details all ad specifications, including acceptable submission formats and sizing. Questions? Email me at djeannette@nssf.org, or my colleague Chris Tatulli, NSSF Director, Exhibitor and Sponsor Sales, at ctatulli@nssf.org.
Dave Jeannette is Senior Director, Sales for the National Shooting Sports Foundation. Follow him on Twitter at @DaveJeannette.