Offered each year on the day before the SHOT Show opens, SHOT Show University is a day of seminars specifically tailored to the needs of those in the firearm retail business. This year’s lineup of classes will bring a new level of education and interaction for attendees. Keynote addresses coupled with strategic sessions will provide each firearms store owner/manager with unparalleled training and insights to operate their businesses more effectively.
The 2014 SHOT Show University, with a theme of Aiming for Excellence, is set for Mon., Jan. 13. If you haven’t already done so, apply today. Special thanks to Platinum Sponsor Smith & Wesson and to Gold Sponsors Black Rain Ordnance, Outdoor Business Network for their generous support.
Speaker Spotlight: Chip Bell
Join us from 5:10 – 6:10 p.m. for “Strategies for Creating Growth and Bottom Line Impact,” presented by Chip Bell. Based upon his best-selling book Take Their Breath Away, this lively and proactive session draws on Dr. Chip Bell’s 20-plus years working with top leaders from the world’s leading brands to help them stay ahead of the competition by maintaining world-class customer-experience strategies. Attendees will be given the tools and techniques to reinvent and reignite the service experience that they create for their customers. Furthermore, Dr. Bell’s sessions will provide business leaders insight and wisdom in ways to add creativity to their strategies and ingenuity to their culture.
About Chip Bell:
Chip R. Bell is founder and senior partner with The Chip Bell Group, a consulting firm focusing on helping organizations create a culture that supports long-term customer loyalty and service innovation. He was a highly decorated infantry unit commander in Viet Nam with the elite 82nd Airborne. Dr. Bell is the author of several national best-selling books including Take Their Breath Away, Wired and Dangerous, Managing Knock Your Socks Off Service and his newest book, The 9½ Principles of Innovative Service. He has appeared on CNBC, CNN, ABC, Fox Business Network and Bloomberg TV. His work has been featured in the Wall Street Journal, Fortune, Forbes USA Today, Inc Magazine, Fast Company, and Business Week. He has served as a consultant or trainer to such major brands as Cabela’s, USAA, Cadillac, Ritz-Carlton Hotels, Macy’s, Marriott, Caterpillar, Harley-Davidson, Lockheed-Martin and Victoria’s Secret.
Chris Dolnack is senior vice president and chief marketing officer for the National Shooting Sports Foundation. Follow him on Twitter at @ChrisDolnack.