Category: Events

New for 2010: Law Enforcement Program Set for Jan. 18-19 at SHOT Show

A new SHOT Show feature this year will benefit law enforcement professionals and, at the same time, generate more attendance and traffic in the law enforcement section of the show.

The National Shooting Sports Foundation, in partnership and co-sponsorship with Law Officer magazine, will present a law enforcement educational program at the show over the course of two days.

The program will feature 10 sessions, focusing on the educational needs of the tactical law enforcement officer, on Monday evening, Jan. 18, the day before the SHOT Show exhibits officially open, and on Tuesday morning, Jan. 19.

Featured speakers include distinguished pros in the law enforcement field, including Dave Spaulding, Gordon Graham, Robert Hindi and Craig Dickerson.

Session topics include Active Shooter Response, Essential Handgun Techniques, Effective Courtroom Testimony and Duty Belt Safety.

A limited number of program and session sponsorships are available. For more information, contact Marshall Spevak, mspevak@thinkipm.com, telephone 800-582-2202, or Cindi Richardson, cindirichardson@sbcglobal.net, telephone 661-297-4027.

Visit www.shotshow.org/LE for more details and to get registered.

SHOT Show University registration is now open!

SHOT Show University
Line-up
  • George Whalin, Keynote address, "Strategies for a changing retail world"
  • Curt Jazwiecki, "E-commerce solutions to the firearms retailer"
  • Wally Nelson, "ATF compliance training for the firearms retailer"
  • Rob Southwick, "Identifying the challenges ahead," including results of the 2009 Firearms Retailers Survey
  • Chris DiCenso, "7 key points to a better retail business"
  • Tom Shay, "How to go forward when the going gets tough"
  • George Whalin, "High impact marketing and promotions to double your sales and triple your profits"
  • Bob Clements, "Creating a Turn-key Business with a Sustainable Competitive Advantage"

Among the featured speakers at the Monday, Jan. 18, 2010, SHOT Show University at the Sands Expo and Convention Center will be George Whalin, America's No. 1 retail educator, will be delivering the keynote address on strategies for a changing retail world.  Whalin has been helping retailers increase sales and maximize profits since 1987 and has a huge following.  His Web site offers extensive background and a video sampling of the man's teaching talents.

"SHOT Show University will have the format and subject matter that retailers have asked for in the post-university survey process," said Randy Clark, NSSF managing director, business development.  "The one-day schedule will cover the topics of marketing and promotions, seven keys to retail growth, E-commerce, store financials, ATF compliance, Whalin's strategies for a changing world, and more.

Other speakers already committed to participate are Curt Jazwiecki, co-owner of Outdoor Business Network, the outdoor industry's leading Web solutions provider; Wally Nelson, retired ATF senior executive; retail specialist Chris DiCenso; and author, speaker and retailer Tom Shay.

Registration is scheduled to officially begin on Sept. 1, and the rates for the full-day session are $50 for NSSF members.  Nonmembers may register for $100 and receive a free, one-year trial membership.

Look for SHOT Show University information, including registration details, at shotshow.org.  If you have not yet registered for the SHOT Show or made your travel plans, visit shotshow.org, where the SHOT Show Travel Desk can take care of your plane, car rental and lodging needs.

Media Day at the Range:
A tradition continues on the day before the show begins

In recent years, the day prior to the official start of the SHOT Show has become a "must attend" for many, especially for retailers attending SHOT Show University and media attending one or more of the hands-on shooting events held at local ranges.  These media shooting events are coordinated not by the National Shooting Sports Foundation, the owner and sponsor of the SHOT Show, but by companies within the industry.

Capitalizing on the fact that the SHOT Show brings together the world's largest gathering of outdoor media, manufacturers and others have been joining forces to attract many of those communicators to special events that feature their products. NSSF invites such program organizers to enter the details of their events on the form accessible at the SHOT Show Web site if they would like promotional assistance.

Are You Promoting with a Celebrity?
If you are an exhibitor promoting your booth, a press conference or a party not restricted to invitees by featuring a celebrity, then NSSF, the owner and sponsor of the SHOT Show, would like to know about it—and help spread the word. First, however, you must complete the form at the SHOT Show Web site, www.shotshow.org.

"Each year we receive calls asking us about special events being held in conjunction with SHOT Show," said Diedra Cauley, NSSF director, exhibitions and conferences.  "This year we've decided to provide exhibitors the opportunity to share this information, and we can assist in promoting it to the attendees if they wish.  We're interested in any media day, demonstration day or celebrity appearances in their booth.

"We plan to make this information accessible on the SHOT Show Web site," Cauley added, "just like we post press conference information."

The first organized shoot we've learned about, the fifth annual "Media Day at the Range," held with the support of Bass Pro Shops, will take place at the Boulder City Pistol & Rifle Range, in Boulder City, Nev., from 9 a.m. to 4 p.m. on Monday, Jan. 18, 2010.

"This event will give media members the opportunity to handle and shoot new products being introduced at SHOT Show from many of the industry's leading manufacturers," said Cathy Williams, who is organizing the event.

"We're expecting more than 60 manufacturers to register for Media Day, and since we will take reservations until Dec. 1, the list will continue to grow.  What better way to get a jump on next year's new product line-up all in one place?" Williams added.

Opportunities not only to handle new products but also to shoot will present themselves, and so will the chance to interview company representatives about their latest items.  Lunch and refreshments will also be included, and transportation will be provided to and from the range as well as from other shooting events taking place that day.

Writers interested in attending may register online. Click on the Writer Registration tab, which will direct you to a short form to complete.  For more information, visit http://www.media-day.com/, e-mail Cathy Williams or call her at 703-587-7142.