Following the standing-room-only edition of the 2010 SHOT Show University at the Sands Expo in Las Vegas, we pored over the post-SHOT Show University surveys completed by the 300 retailer attendees at the sold-out event. So we’ve made some adjustments to the curriculum and added some new topics that will feature some new speakers as well as attendee favorites.
We’ll let you know when registration opens, but, for now, simply keep open Monday, Jan. 17, 2011 — the day before the SHOT Show exhibit floor officially opens — for SHOT Show University. Here’s what NSSF Director of Business Development Randy Clark and our retailer advisory committee have lined up so far.
Planned Sessions for 2011 SHOT Show University
- ATF Procedures: 4473 procedure, A&D books, top 10 violations during the inspection process
- Co-op Advertising
- Merchandising: Return on investment (ROI), sales per square foot, Plano grams, seasonal merchandising
- Interviewing Procedures: Ask the right questions during the interview process, how to recognize and deter pitfalls during the interview process
- Financials How-to: How to calculate open to buy; how to prepare cash-flow statements; how to figure gross markup; how to prepare profit-and-loss statements; how to calculate re-order factors; how to plan proper inventory levels
- Shrinkage: What does it mean? How to manage external, internal and paperwork loss
- Used-Gun Business: How to buy and market
- Gift Cards: How to capitalize on a program that will enhance your bottom line
- Vendor and Merchandise Analysis to Maximize Your Return on Investment
- Invoicing and Back-Office Procedures: Includes paperwork flow, timely payment of invoices and how to recognize both discounts on invoices and areas to control shrinkage
- Gunsmithing Opportunities: Explore the possibilities of broadening your services to your customer base
- Add a Shooting Range: Learn the process of evaluating the addition of a range to your business
- In-store Promotions: How to grow your customer base and your bottom line through in-store promotions
- Receiving Procedures: Important information on checking in products, checking all entries and terminology on invoices and filing claims and returns