Category: Events

Veteran Journalist Michael Bane Honored with Grits Gresham Shooting Sports Communicator Award

The Professional Outdoor Media Association and the National Shooting Sports Foundation honored veteran journalist Michael Bane with the prestigious POMA/NSSF Grits Gresham Shooting Sports Communicator Award during the SHOT Show’s State of the Industry dinner. Tom Gresham presented the award.

In honor of legendary outdoor communicator Grits Gresham, POMA and the NSSF developed the Grits Gresham Shooting Sports Communicator Award in 2005. It recognizes communicators within the firearms/shooting sports/Second Amendment arena who grasp the ideals, foster the commitment, and display the talent Gresham showed during his storied career.

http://www.youtube.com/watch?v=qxpqAJPPuM4

Video: State of the Industry Address – 2011 SHOT Show

In his address at the SHOT Show’s State of the Industry dinner Tuesday night, NSSF President Steve Sanetti highlighted the industry’s successes in 2010 and offered a look forward at the efforts that 2011 will bring.

http://www.youtube.com/watch?v=YASUdFm5aiU

Video: Media Day at the Range – SHOT Show 2011

Members of press from across the globe tested new products from 70 manufacturers at Media Day at the Range. Held on the eve of the 2011 SHOT Show, media day is where the buzz surrounding many new products gets its start. We talked to the press about their experiences at this year’s event.

http://www.youtube.com/watch?v=p8QGX7taKkw

Video: NSSF Honors GunBroker.com for ‘Pull the Trigger’ Efforts

NSSF President Steve Sanetti presented GunBroker.com CEO Steve Urvan with a well-deserved thank you on the SHOT Show floor this morning for his role in helping NSSF launch a new monthly newsletter that targets hunting and shooting sports enthusiasts.

The newsletter, appropriately named Pull The Trigger, features short “triggers” that offer valuable information coupled with links to video tips on shooting and hunting, downloadable targets and informative articles and advice from the experts designed to help the reader fully enjoy their sports and to encourage them to be more active.

By working with NSSF to share this information with more than 800,000 subscribers, GunBroker is helping to build interest and enthusiasm in hunting and the shooting sports.

http://www.youtube.com/watch?v=Uxn7FMwbhNg

Special Anniversary Colt 1911 Named a 2011 SHOT Show Gun

A specially engraved Colt 1911 celebrating the 100th anniversary of that acclaimed side arm and featuring the Serial Number 1911COLT2011 is featured as a 2011 SHOT Show auction gun.

Typically, a milestone firearm such as this 100th Anniversary 1911 ends up locked away in a museum, a company vault or in a company executive’s private collection. Thanks to Colt and NSSF, however, this highly collectible handgun is being made available to Colt enthusiasts worldwide through auction on GunBroker.com.

The auction opened for bidding on Dec. 17 and will close at 1 p.m. on Jan. 21.

A special auction of two Browning firearms, including a new Model 1911-22 featuring Serial No. 1911 and a new Model Browning that will be announced on GunBroker.com on Jan. 1, will also be featured as SHOT Show auction guns.

The SHOT Show auction is administered by the Hunting Heritage Trust for NSSF.

Outdoor Channel and NSSF Announce Innovative Marketing Partnership for 2011 SHOT Show

NSSF and Outdoor Channel have announced an unprecedented marketing partnership for the 2011 SHOT Show. As part of the deal, Outdoor Channel will be the major sponsor of the SHOT Show’s State of the Industry gala event.

“We are very excited about this agreement with Outdoor Channel that enhances the overall impact the SHOT Show has in our industry and also reinforces Outdoor Channel’s position as America’s Leader in Outdoor TV,” said Chris Dolnack, senior vice president and chief marketing officer of NSSF, owner of the SHOT Show. “We have always had a great working relationship with Outdoor Channel, and their forward thinking has taken them to a new level in our industry.”

Though all details were not released, NSSF says the agreement makes Outdoor Channel the sole sponsor of the industry’s premiere event, the SHOT Show State of the Industry dinner and awards ceremony. The agreement also includes elements that will provide Outdoor Channel with major exposure at the show, including a hospitality suite, branded informational kiosks, signage throughout the Sands Expo and Convention Center and guerilla marketing teams walking the show floor. Outdoor Channel’s category-leading talent, such as Ted Nugent and Michael Waddell, also will make appearances in two prominent locations. Additionally, the network will continue to produce and expand SHOT Show TV, the official daily television production of SHOT Show.

Read NSSF’s full press release.

SHOT Show University: The only event of its kind for firearms retailers

Firearms retailers that attend the SHOT Show each year know that one event you absolutely can’t miss is SHOT Show University.

It’s the only event of its kind, where firearms retailers can get up to speed on everything they need to know to ensure their businesses remain successful.

A Look Back at Last Year's SHOT Show University

NSSF will again be bringing the firearms retailing community a very impressive lineup of speakers and topics for the 2011 SHOT Show University, planned for Monday, Jan. 17.

Delivering this year’s keynote address will be former ATF senior executive Wally Nelson, who will speak on the basics of ATF compliance, A&D books and the top 10 violations during the inspection process.

Nelson’s career spanned 33 years with ATF. He was a member of the Senior Executive Service beginning in 1998, and, in 2004, the rank of Meritorious Executive was conferred on him by President George W. Bush for sustained superior management accomplishments.

Check out the complete lineup for the 2011 SHOT Show University and get registered today.

Exhibitors: Reserve the Press Conference Room at the Show

A great way for exhibitors to reach media attending the SHOT Show is to schedule a press conference in the Press Conference Room located within the press room in the Venetian Murano Ballroom on Level 3.

Reservations can be made online on a first-come, first-served basis.

Don’t delay. View the schedule and reserve a day and time for your company’s press event.

The Press Conference Room seats about 100 and can accommodate audio-visual presentations.

View Schedule | Reserve the Press Conference Room

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Order Your Tickets to the State of the Industry Dinner Today!

Jeff Foxworthy, the largest-selling comedian of all time with 13 million albums, will give an exclusive live performance at the National Shooting Sports Foundation’s State of the Industry Dinner on Tuesday evening, Jan. 18, in the Palazzo Ballroom, Level 5 of the Venetian Hotel and Casino.

Join us as we celebrate and recap the industry’s accomplishments for 2010.

Tickets are $100; tables of 10 can be purchased for $950. Tickets are first come first serve, nonrefundable, and there is limited seating.

You can acquire tickets by logging onto the SHOT Show registration page. You must be preregistered for the SHOT Show in order to purchase tickets for the State of the Industry event. If you have already registered for the show, you must log in using your established e-mail and password under “Already Registered” on the right side of the page.

Tickets are available to attendees, exhibitors and media. Because of the anticipated demand, ticket sales will be limited to two tables.

If you have any problems with your registration or ticket orders, please contact SHOT Show Client Services at 888-334-8720, 203-840-5600 or inquiry@shot.reedexpo.com.

Save the Date for SHOT Show University 2011

Following the standing-room-only edition of the 2010 SHOT Show University at the Sands Expo in Las Vegas, we pored over the post-SHOT Show University surveys completed by the 300 retailer attendees at the sold-out event. So we’ve made some adjustments to the curriculum and added some new topics that will feature some new speakers as well as attendee favorites.

We’ll let you know when registration opens, but, for now, simply keep open Monday, Jan. 17, 2011 — the day before the SHOT Show exhibit floor officially opens — for SHOT Show University. Here’s what NSSF Director of Business Development Randy Clark and our retailer advisory committee have lined up so far.

Planned Sessions for 2011 SHOT Show University

  • ATF Procedures: 4473 procedure, A&D books, top 10 violations during the inspection process
  • Co-op Advertising
  • Merchandising: Return on investment (ROI), sales per square foot, Plano grams, seasonal merchandising
  • Interviewing Procedures: Ask the right questions during the interview process, how to recognize and deter pitfalls during the interview process
  • Financials How-to: How to calculate open to buy; how to prepare cash-flow statements; how to figure gross markup; how to prepare profit-and-loss statements; how to calculate re-order factors; how to plan proper inventory levels
  • Shrinkage: What does it mean? How to manage external, internal and paperwork loss
  • Used-Gun Business: How to buy and market
  • Gift Cards: How to capitalize on a program that will enhance your bottom line
  • Vendor and Merchandise Analysis to Maximize Your Return on Investment
  • Invoicing and Back-Office Procedures: Includes paperwork flow, timely payment of invoices and how to recognize both discounts on invoices and areas to control shrinkage
  • Gunsmithing Opportunities: Explore the possibilities of broadening your services to your customer base
  • Add a Shooting Range: Learn the process of evaluating the addition of a range to your business
  • In-store Promotions: How to grow your customer base and your bottom line through in-store promotions
  • Receiving Procedures: Important information on checking in products, checking all entries and terminology on invoices and filing claims and returns