SHOT Show 2010: Back in Las Vegas and open for business!

The 2010 Shooting, Hunting and Outdoor Trade Show is under way!

By popular demand, the SHOT Show has returned to Las Vegas this year, and the atmosphere at the 32nd edition of the show is electric.

“Our post-SHOT Show surveys told us that, by a more than 80 percent majority, this is where you want our annual must-see event to be,” said Steve Sanetti, president of the National Shooting Sports Foundation.

This year, buyers from 50 states and 75 countries have flocked to Las Vegas to take advantage of industry’s largest and most comprehensive trade show. The 2010 show encompasses 700,000 square feet of exhibit space with 1,800 exhibitors.

“We’re excited to be at the Sands Convention Center this year,” said Dennis MacDonald, senior vice president of Reed Exhibitions, which runs the show for NSSF. “Our pre-registration and exhibit sales numbers confirm that Las Vegas is a city our attendees and exhibitors enjoy as a venue in which to conduct business.”

Sanetti notes that the woeful economy was a constant challenge throughout 2009, “but in a time of severe economic setbacks, our industry has weathered the storm pretty well, and here — and only here — you will see all the important companies, key players, major distributors and retailers as well as the largest concentration of outdoor media anywhere in the world.”

Just as important, NSSF remains committed to improving the SHOT Show experience for all attendees. “Please feel free to stop by the SHOT Show booth (L221) in the Level 2 lobby and let us know your comments, both what we did right and what could use some more work,” Sanetti said. “We are committed to constantly improving the SHOT Show experience, and we are genuinely interested in your feedback and suggestions to make it even better.”

Opening day will conclude tonight with the annual State of the Industry Dinner, where attendees will get a chance to look back at the successes of 2009 and look ahead at the coming year. Attendees will also be entertained by the comedy of Dennis Miller.

Pre-show press release on the SHOT Show

Latest Hunting, Shooting and Outdoor Gear 
To Be Unveiled at the SHOT Show

LAS VEGAS — The latest gear for hunters, shooters and outdoor enthusiasts begins its journey from manufacturer to marketplace at the SHOT Show®, which will draw nearly 60,000 industry professionals to do business over four days.

The Shooting, Hunting and Outdoor Trade (SHOT) Show opens on Tuesday, January 19, at the Sands Exposition and Conference Center and runs through Friday, January 22. Approximately 1,800 exhibitors will show their products in booths covering 700,000 net square feet — the largest showcase in the world of firearms and ammunition, law enforcement equipment, outdoor apparel, cutlery, optics, shooting and hunting accessories and related outdoor products and services.

SHOT ranks annually among the fastest growing trade shows and is the 22nd largest trade show in North America.

The SHOT Show is the one place every year where manufacturers, distributors and retailers of firearms and sporting accessories gather to conduct business, exchange ideas, renew contacts and reaffirm the unity that has been the hallmark of the shooting sports industry in these challenging times.

Why do industry professionals attend the SHOT Show?

  • Retailers attend because they can see and handle the latest products and talk to sales representatives face to face. “The Show is a one-of-a-kind opportunity for retailers to gain a hands-on education about the products they will be discussing with their sportsmen customers across the nation over the coming year,” said Steve Sanetti, president of the National Shooting Sports Foundation, which owns the show.

  • Manufacturers and distributors attend to showcase a broad range of their products in categories including firearms, ammunition, law enforcement, tactical, reloading, custom manufacturing, scopes and sights, gun locks, gun cases and cabinets, binoculars and rangefinders, shooting range equipment, targets, training and safety equipment, archery, hunting accessories, hearing and eye protection, treestands, scents and lures, cutlery and sharpeners, holsters, apparel, leather goods, game calls, decoys, and much more.

  • Outdoor media turns out in force — approximately 1,400 are expected — to cover the introduction of products and to report on stories associated with the firearms and outdoor industry. “Traditional and new media provide positive, widespread exposure to this $4 billion industry and its remarkable products,” said Bill Brassard Jr., NSSF’s director of communications.

With practically all segments of industry in attendance, the SHOT Show provides a perfect setting for organizational and educational meetings. On the day before the show opens, retailers take advantage of SHOT Show University to learn from experts about new marketing strategies, e-commerce, store financials and compliance with federal regulations. Additional seminars for retailers run during the show and feature presenters from the Bureau of Alcohol, Tobacco, Firearms and Explosives and the National Instant Criminal Background Check System.

New this year are seminars for law enforcement personnel attending the show.

The 2010 SHOT Show returns to Las Vegas after a successful show in Orlando in 2009. SHOT also will be located in Las Vegas in 2011 and 2012.

Industry professionals who cannot attend the show but want to keep track of all that is happening at SHOT can do so atwww.nssf.org and www.shotshow.org.

Warning: ‘Suitcasing’ not welcome at the SHOT Show

With less than two weeks to go, excitement is building throughout the industry for the 2010 SHOT Show.

All of our exhibitors have spent considerable time — and money — to be a part of the show, and we at NSSF are working hard to ensure each exhibitor's experience is money well spent.

With that said, anyone who is not a paid exhibitor looking to conduct business at the show should be advised that "suitcasing" is not a welcome practice at the SHOT Show.

Suitcasing is an unethical business practice where companies will gain access to a show and then solicit business in the aisles or other public locations surrounding the show.

An example of suitcasing would be a company choosing not to exhibit at the show, then sending its employees to the show by obtaining attendee badges and trying to solicit business on the show floor or at an off-site restaurant or hospitality suite near the event.

Clearly put: Anyone who solicits at the show is stealing from the exhibitors and all other attendees of the show.

Our policy clearly prohibits any suitcasing or solicitation, and we encourage you to report any such activity to show management.

Revenue from the SHOT Show directly supports NSSF's efforts to promote, protect and preserve hunting and the shooting sports. Our exhibitors are not only contributing to their own success by investing in the show, but they are also helping to secure a bright future for our sports and our industry.

Anyone who feels the need to steal from that does not belong at the SHOT Show.

A Can’t Miss Experience at the SHOT Show











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Last Chance to Register
for SHOT Show University


It’s shaping up to be the best SHOT Show University yet. The only thing missing is you.


One day. A TON of information to take home with you from some of the most respected voices in the firearms and retail industries.


Learn More | Register Now


——————————-


Help Us Spread the Word
About SHOT Show University


SHOT Show University is a can’t miss event for the firearms retailer community. Help us spread the word by posting the following link on your Web site:


http://nssf.org/2010SHOT/SSU/


The ultimate goal is to give retailers what they need to succeed, which in turn benefits the entire industry and the future of our sports.

Press Conference Schedule at SHOT Show

The SHOT Show's official press conference room (Venetian Level 2 Bassano number 2601-2605) has been totally booked for the show.

Of course, many press functions have been planned for other rooms, and even venues other than the Sands Expo and Convention Center, but here's what members of the media can look forward to attending in the official press conference room:

 

Tuesday
1/19/10

Wednesday
1/20/10

Thursday
1/21/10

Friday
1/22/10

8:30am
to
9:30am

Russell Outdoors

CCW Breakaways

The Women's Outdoor Media Association

InterMedia Outdoors / Sportsman Channel

10:00am
to
11:00am

Sportsmen's Outdoor Strategies TV

NSSF AR/Modern Sporting Rifle Education Campaign

General Dynamics

Stone River Gear

11:30am
to
12:30pm

McMillan Fiberglass Stock

Second Amendment Foundation

ROKstraps

SHOT Show
Staff

1:00pm
to
2:00pm

SOG Specialty Knives & Tools

POMA

4Sevens

SHOT Show
Staff

2:30pm
to
3:30pm

Aimpoint, Inc

QDMA's Whitetail Report 2010 presented by Remington

South Dakota Governor's Office

SHOT Show
Staff

4:00
to
5:00pm

Thunderbolt Customs Inc

U.S. Fish and Wildlife Service

Cold Wind, LLC

show closed

Map Your Show: Online App a Handy Way to Plan Your SHOT Show Schedule

Did you know you can "MapYourShow" right from the comfort of your computer?

Map Your Show

At shotshow.org, the 2010 Floor Plan Navigator allows you to review the entire SHOT Show layout, search the entire list of exhibitors, search their products and get a facility overview. Then you can map out your own planned schedule and route with the My Show Planner feature.

Here's a round-up of the application's features, and how to best utilize them:

Search the Show

Using the search types provided, you can pinpoint exactly who you want to see at the show. To see all search options, roll over the "Search the Show" tab at the top left corner of the page and select the option that best fits your needs.

  • Search by Featured Exhibitors: View the Featured Exhibitors to see detailed product displays, descriptions and/or live flash or video presentations.
  • Search by Exhibitor: An alphabetical search by exhibitor name. Type a portion of the name or search using the on-screen keyboard by first letter of exhibitor name
  • Search by Product: Use our extensive product category search to discover all of the companies who offer the products you're interested in.

On the bottom left of the floor plan, use the zoom tool at any point to enlarge the floor plan. When scrolling over booths on the floor plan, the exhibitor name and booth number will appear. Clicking on the actual booth displays additional exhibitor information.
 
Build your Personal My Show Agenda

The My Show Agenda Planner is the best way to get organized for the show. Start researching which exhibitors you need to see, and save yourself and your feet many steps in the process. Click on the 'My Show Planner' icon to learn about the features within the Agenda Planner. The sign up form will appear at the top of the screen; click on 'Create New Account' to get started.

To build your agenda, use the search options at the top left to find the companies in which you're interested. Select the exhibitor's name to view more details about the company on the floor plan and add directly to your agenda by selecting the "add to MyShow Planner" button. Exhibitors can also be added directly from within the list of search results by checking the corresponding box next to the exhibitor name.

Optionally, you can quickly create your list by selecting 'Profile Wizard' from the My Show page; and stepping through the Wizard. This option allows you to select a category and simply add all of the companies who are exhibiting this product.

When your agenda is ready, click print and have a handy list of the exhibitors you added to your agenda. All exhibitors in your agenda will be highlighted on the floor plan printout to save you time at the show.

Press Room Advice for Exhibitors

If history repeats itself, more than 1,500 credentialed members of the press may be on hand to cover the 2010 SHOT Show in Las Vegas, and many will spend time in the Press Room.  There, they have meetings with members of the communications and shooting-and-outdoor industry, use the computers, printers, copiers and other business services provided, enjoy complimentary refreshments and seek a comfortable place to rest their weary feet.  It is also a place for them to pick up valuable press kits and other material placed on the many tables made available for that purpose to the exhibitors of the SHOT Show.

Every year exhibitors come to the desk in the press room and ask, "How can I arrange to place some of my material here?"  NSSF Director of Communications Bill Brassard, who honchos the press room, provides helpful information on placing your material in the press room.

  • If you are an exhibitor, you may, at no charge, display material that you would like to make available to the media.

  • Ship your material in advance, so it is at the press room when you arrive to unpack and display it.  Freeman will accept crated, boxed or skidded material before Dec. 14, 2009, at the following address:

    2010 SHOT Show Press Office in Bassano #2710
    Write your exhibiting company's name on the next line
    c/o Freeman
    6675 W Sunset Rd (215 & Rainbow)
    Las Vegas, NV 89118

Material arriving after Jan. 6, 2010, will be received at the warehouse with an additional after-deadline charge.

You may ship your material to the press room beginning Jan. 14.  The address for such a shipment would be:

2010 SHOT Show Press Office in Bassano #2710
Write your exhibiting company's name on the next line
c/o Freeman
201 Sands Ave
Las Vegas NV 89169

Of course, if you'd prefer, you may simply personally deliver your material to the press room.

  • Ship about 100 to 150 items, be they press kits, DVDs, etc.

  • Come to the press room in the Venetian, Level 2, Bassano Ballroom #2710 during the hours that it is open to locate your material. Those hours are:

Mon., Jan. 18, noon – 5 p.m.
Tues., Jan. 19 – Jan. 21, 8 a.m. – 5:30 p.m.
Fri., Jan. 22, 8 a.m. – 4 p.m.

  • Select a spot on a table to display your material.  The space is available on a first-come, first-served basis. Please select only one location on only one table, and place your cartons with additional material under the portion of the table you have selected.

  • Have someone from your company occasionally check on your supply on the table and replenish it as is necessary Doing this is your company's responsibility.

  • Remove your material from the press room by 4 p.m. on Friday, Jan. 22, or it will be discarded.

Deadline is Dec. 1 to Secure SHOT Show Room Rates

As a reminder to everyone planning to attend the show, be sure to make your reservations and get your deposits in for hotel rooms by Dec. 1.

After that, SHOT Show room rates are subject to change. Reservations are subject to hotel availability.

Hotel rates are currently available for as low as $40 per night through the SHOT Show Travel Desk.

Log on to the SHOT Show Travel Desk for full details and to make reservations.

SHOT Show Honored at ‘Fastest 50’ Awards

NSSF’s SHOT Show was honored last week in Houston at Trade Show Week magazine’s Fastest 50 Awards. The awards honor the 50 fastest-growing shows in North America.


This was the sixth time the SHOT Show has received the award.


This year’s award was based on square-footage growth and percentage of growth between 2006 and 2008.

New for 2010: Law Enforcement Program Set for Jan. 18-19 at SHOT Show

A new SHOT Show feature this year will benefit law enforcement professionals and, at the same time, generate more attendance and traffic in the law enforcement section of the show.

The National Shooting Sports Foundation, in partnership and co-sponsorship with Law Officer magazine, will present a law enforcement educational program at the show over the course of two days.

The program will feature 10 sessions, focusing on the educational needs of the tactical law enforcement officer, on Monday evening, Jan. 18, the day before the SHOT Show exhibits officially open, and on Tuesday morning, Jan. 19.

Featured speakers include distinguished pros in the law enforcement field, including Dave Spaulding, Gordon Graham, Robert Hindi and Craig Dickerson.

Session topics include Active Shooter Response, Essential Handgun Techniques, Effective Courtroom Testimony and Duty Belt Safety.

A limited number of program and session sponsorships are available. For more information, contact Marshall Spevak, mspevak@thinkipm.com, telephone 800-582-2202, or Cindi Richardson, cindirichardson@sbcglobal.net, telephone 661-297-4027.

Visit www.shotshow.org/LE for more details and to get registered.